Paid Ads Specialist – Meta, Google Ads

Job Description: • Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages. • Conduct audience and competitor research to build strong targeting foundations. • Write effective ad copy and collaborate on creative direction. • Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.). • Prepare performance reports and communicate insights clearly. • Develop and test new strategies, audiences, creatives, and bid structures. • Collaborate with internal teams for strategy reviews and campaign planning. • Maintain structured documentation and follow internal paid media processes. Requirements: • 3+ years of hands-on experience running Meta Ads and Google Ads. • Strong understanding of performance marketing metrics and optimization tactics. • Skilled in writing compelling ad copy for testing and scaling. • Analytical thinker with the ability to interpret data and make actionable recommendations. • Proactive communicator who can work independently in a remote setting. • Comfortable working during U.S.-aligned hours and managing deadlines. Benefits: • Competitive salary based on experience and demonstrated skill level.