Paid Ads Specialist (Meta & Google Ads)

GrowthAssistant is looking for a Paid Ads Specialist (Meta & Google Ads) who’s skilled in Meta Ads and Google Ads, and eager to work with a fast-growing portfolio of direct-to-consumer brands.

If you love optimizing campaigns, testing creative ideas, and collaborating with cross-functional teams — this is the perfect opportunity to take your paid media career to the next level.

Apply now and claim your $300 Sign-On Bonus!
Offer valid until December 31, 2025.

Core Tasks:
• Execute and optimize paid social campaigns across Meta (primary) and Google Ads (secondary) for multiple DTC brands within a single portfolio.
• Build and launch new ad campaigns and ad sets from scratch; conduct A/B testing to identify high-performing creatives, audiences, and placements.
• Monitor and optimize campaigns based on key performance metrics including ROAS, CTR, and CPM.
• Support growth leads by managing day-to-day campaign execution, trafficking, and QA tasks-freeing senior team members to focus on strategy.
• Pull reports and performance snapshots from ad platforms, dashboards and BI tools (Sigma Computing) to inform optimizations and highlight trends.
• Communicate proactively via Slack, Notion, and video calls with brand growth managers and portfolio leadership.
• Collaborate cross-functionally with creative and analytics stakeholders to ensure campaign execution aligns with brand goals.
• QA ad performance across brands and flag optimization needs for senior growth team members.
• Participate in daily or weekly syncs with the growth team to review results and surface learnings across the brand portfolio.

Must-Haves:
• 2-3 years of experience executing Meta Ads campaigns (launching, optimizing, and scaling).
• 1+ year experience managing Google Ads (Experience with feed-driven formats like Shopping & PMax is preferred).
• Strong grasp of performance marketing KPIs: ROAS, CTR, CPM, and CAC.
• Experience managing multiple DTC brands simultaneously (agency or in-house portfolio model).
• Comfortable using Shopify, Slack, Notion, and Google Sheets for reporting and collaboration.
• Familiarity with BI dashboards (e.g., Sigma Computing, Looker, or similar) for monitoring paid media performance.
• Strong written and verbal English; proactive communicator.
• Proven track record supporting U.S.-based marketing teams remotely.
• Ability to work U.S. business hours.

Nice-to-Have:
• Exposure to affiliate, Pinterest, or Amazon ads channels.
• Basic understanding of influencer marketing or UGC content workflows.
• Familiarity with AI tools for creative optimization or reporting.
• Interest in long-term growth across a portfolio of DTC brands.