Owned Channel Associate

About the Role:

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking an Owned Channel Associate to power the day-to-day execution of our email and SMS channels.

This role is the engine behind our owned channels — ensuring campaigns and flows are built with precision, tested consistently, and delivered on time. Our tools, audience, and data foundation are already in place. What we need is a dedicated executor who can own the day-to-day so Lola’s retention engine can scale.

Core Responsibilities

Campaign & Flow Execution

Build, QA, and deploy email and SMS campaigns on a regular cadence across Klaviyo and Postscript

Manage campaign workflows and coordinate with the creative team in ClickUp

Set up and monitor A/B test variants across campaigns

Support a best practice testing cadence.

Channel Performance & Deliverability

Monitor owned channel KPIs daily

Track and maintain deliverability health across email and SMS

Surface optimization opportunities and performance trends to the Senior Retention Manager

Retention & Lifecycle Support

Support loyalty, direct mail, and lifecycle initiatives as the retention program expands

Contribute to persona-based personalization and journey-led segmentation efforts

Provide execution support for multi-channel retention campaigns across email, SMS, direct mail, and in-app push

Salt Lake City and New York City are preferred locations for this role. If in either city, we offer a hybrid work model with offices in each. Open to remote candidates.

Qualifications

2-3 years of experience in email or SMS marketing, preferably in DTC or e-commerce

Hands-on experience with Klaviyo / Postscript or a comparable ESP/SMS platform

Strong attention to detail — you catch mistakes before they go out the door

Comfortable working in a fast-moving, test-and-learn environment

Organized, proactive, and able to manage multiple projects simultaneously

Familiarity with A/B testing concepts and segmentation best practices

What We Offer:

Competitive base salary and annual bonus based on company and individual performance

21 days paid vacation + all federal holidays

Full health benefits (health, dental, vision, mental)

16 weeks paid birth parent leave; 8 weeks non-birth parent leave

55% off Lola Blankets for friends and family

Opportunities for career growth within Lola Blankets

Why Join Us?

Lola Blankets is at an inflection point — the audience is built, the data is rich, and the retention engine is ready to scale. This is a real opportunity to make an impact and grow alongside a brand that people genuinely love while leaving your mark on how we connect with our customers.