Media Traffic Specialist

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<div>McGarrah Jessee (McJ) is looking for a Media Trafficking Specialist — someone who doesn’t just move assets from point A to point B, but ensures campaigns come to life flawlessly across channels.</div><div><br></div><div>This role sits at the intersection of media execution, operations, technology and creative collaboration — translating strategic media plans into perfectly orchestrated live campaigns.</div><div><br></div><div>You’ll support the trafficking lifecycle across both traditional and digital media, ensuring assets, tags, instructions and data move seamlessly between internal teams, platforms and vendor partners.</div><div><br></div><div>While this role spans channels, the current allocation is approximately:</div><ul>
<li>75% broadcast (linear TV and radio)</li>
<li>25% digital (Connected TV, online video, paid social and audio)</li>
</ul><div><br></div><div>This balance may evolve as our in-house capabilities scale.</div><div><br></div><div>This is a precision role for someone who understands that execution excellence fuels performance since even the best strategy fails if it doesn’t launch cleanly.</div><div><br></div><div><strong>BROADCAST TRAFFIC</strong></div><div><br></div><ul>
<li>Work closely with McJ brand team to receive and route client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting.</li>
<li>Own the daily end-to-end trafficking process for all linear TV and radio campaigns, moving away from a third-party model to a direct-to-station execution model.</li>
<li>Act as the primary operator within our Mediaocean Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data.</li>
<li>Manage the generation and assignment of ISCI codes and use Comcast AdFusion to deliver assets to stations across the country.</li>
<li>Lead the charge on discrepancy resolution and post-air-date reconciliation to ensure our clients get exactly what they paid for.</li>
</ul><div><br></div><div><strong>DIGITAL TRAFFIC</strong></div><div><br></div><ul>
<li>Work closely with McJ brand team to receive and route client-approved creative assets. </li>
<li>Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement.</li>
<li>Support the team in QA tagging, tracking, UTMs and naming conventions before launch.</li>
<li>Implement buy details accurately within DSPs/ad servers as needed.</li>
<li>Conduct prelaunch checks to confirm targeting, pacing and tracking integrity.</li>
<li>Monitor live delivery, and flag discrepancies quickly.</li>
</ul><div><br></div><div><strong>CAMPAIGN ORCHESTRATION AND WORKFLOW MANAGEMENT </strong></div><div><br></div><ul>
<li>Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally ready for launch.</li>
<li>Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live.</li>
<li>Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability.</li>
<li>Serve as a power user across trafficking systems (Mediaocean, AdFusion, DSPs and ad servers).</li>
<li>Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities.</li>
</ul><div><br></div><div><strong>WHAT YOU BRING</strong></div><div><br></div><ul>
<li>5+ years of experience in media trafficking, campaign operations or media execution</li>
<li>Hands-on experience in broadcast environments </li>
<li>Advanced knowledge of Mediaocean Prisma (critical requirement)</li>
<li>Direct experience using Comcast AdFusion for spot trafficking and distribution</li>
<li>Familiarity with Nielsen market data and its application within media buying and trafficking</li>
<li>Familiarity with digital trafficking systems (DSPs, ad servers and social platforms) </li>
<li>Exceptional attention to detail and organizational skills</li>
<li>Ability to manage multiple campaigns, markets and deadlines simultaneously</li>
<li>Strong troubleshooting skills and clear cross-team communication</li>
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<p>Flexible work from home options available.</p>