Marketing Specialist-Dealmoon UK

Dealmoon Group is a company focused on enhancing brand visibility and user engagement through various marketing strategies. They are seeking a Marketing Specialist to manage social media content, optimize paid media campaigns, and support integrated marketing projects while fostering user growth and community engagement.

Responsibilities

• Plan and publish content across WeChat, RED, Facebook, Instagram, LinkedIn, and other platforms
• Create content around promotions, brand partnerships, and campaign activities to increase brand visibility and user engagement
• Manage and optimize campaigns across Meta, Apple Ads, RED, Newsletter, Google Ads, video platforms, and other channels
• Monitor performance, produce analysis reports, continuously improve ROI and conversion results, and develop monthly, quarterly, and annual channel strategies
• Support the planning of major on-site promotional campaigns and integrated marketing projects
• Be responsible for cross-platform communication planning and execution, and work closely with product, content, and operations teams to ensure smooth project delivery
• Participate in the development of online and offline user growth strategies
• Optimize conversion paths and user onboarding processes, and use data analysis to improve user retention and conversion performance
• Communicate with users and collect feedback through platforms such as WeChat
• Help maintain brand communities, KOL relationships, and core user engagement, while also supporting day-to-day communication with partners and event collaborators
• Use tools such as CapCut, Photoshop, Canva, and Meitu to create basic visual assets
• Support the production of event materials, posters, roll-up banners, social media visuals, and short-form video content

Skills

• Bachelor's degree or above, preferably in Marketing, Communications, Business, Media, or related fields
• At least 1 year of experience in digital marketing, brand marketing, or a related field
• Outstanding fresh graduates may also be considered
• Familiar with the operation of social media platforms such as WeChat, RED, Instagram, and TikTok
• Strong communication skills, execution ability, and cross-functional collaboration skills
• Good written and spoken English skills
• Experience or knowledge in paid media, user growth, or data analysis is a plus
• Experience in e-commerce, internet, content platforms, or offline events is preferred

Benefits

• Comprehensive Insurance
• Health & Dental: Extended Health Care (including prescription drugs, vision) and Dental coverage.
• Financial Protection: Life Insurance, Accidental Death & Dismemberment (AD&D), and Critical Illness coverage.
• Flexible Work: Flexible Hybrid work model (Work-from-home & Office).
• Retirement: Group RRSP program to help you save for the future.
• Paid Time Off: Competitive Paid Vacation and Sick Leaves.

Company Overview