Marketing Specialist 3

Role Summary
We’re hiring a Digital Marketing Specialist to execute and optimize B2B campaigns across channels. This role focuses on building campaigns, refining targeting, and driving measurable performance. You will partner closely with the Digital Marketing & ABM Manager and directly impact pipeline growth and brand visibility.
This role suits someone who thrives on precision, data, and continuous optimization—someone who wants to understand what works, why it works, and how to improve it.
Key Responsibilities
Plan, build, and manage B2B paid media campaigns (LinkedIn Ads, Google Ads, third-party platforms)
Develop and optimize audience targeting, ad copy, and creative assets
Execute email campaigns, nurture flows, and newsletters in HubSpot and related channels (such as LinkedIn)
Manage the end-to-end production and execution of marketing newsletters, including content coordination, segmentation, deployment, and performance reporting
Monitor and optimize campaign performance daily
Manage tracking (attribution), UTMs, and attribution for accurate reporting
Deliver weekly performance insights and recommendations
Partner with RevOps/Marketing Ops on data, CRM alignment, and campaign infrastructure
Run A/B tests across ads, landing pages, and email campaigns
Register and manage every campaign through our governance process, including intake, approval workflows, and GTM readiness checks, to ensure consistent execution standards across the team
Coordinate with content and web teams on landing pages and CMS updates
Support ABM initiatives, including account targeting and campaign execution
Qualifications
3–5 years of experience in B2B digital marketing or demand generation
Hands-on experience with LinkedIn Ads, Google Ads, and multi-channel campaigns
Strong HubSpot experience (email, workflows, segmentation, lifecycle management)
Data-driven mindset with experience in reporting tools (Power BI or Looker Studio)
Familiarity with AI tools for marketing optimization
Advanced English (C1+) with strong B2B copywriting skills
Ability to translate strategic messaging into campaign execution
Bachelor’s degree in Marketing, Business, Communications, or related field
Preferred
Google Ads and LinkedIn certifications
Experience with ABM platforms (Demandbase, 6sense, Apollo.io)
CRM experience (HubSpot, MS Dynamics)
Knowledge of GA4 (Google Analytics) or GTM (Go-to-market)
Experience with Power BI or Looker Studio dashboards
Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) is a plus
What We Offer
100% remote work with global collaboration
Exposure to international teams and Fortune 500 clients
Direct impact on revenue and pipeline growth
Long-term career development opportunities
Collaborative environment balancing strategy and execution