Marketing Specialist

Scotsman Guide is a trusted resource for mortgage professionals and real estate investors, seeking a Marketing Specialist to enhance their marketing efforts. The role involves building partnerships, driving magazine subscriptions, and supporting rankings growth within the real estate finance space.

Responsibilities

• Identify, pursue, and onboard new partners that align with our audiences
• Build and strengthen relationships with mortgage industry associations to drive paid subscriptions, sponsorships, rankings participation, and Lender Search engagement
• Support the rankings team with participant outreach, submission coordination, and list creation
• Track and evaluate partnership performance and campaign metrics, optimizing to improve results
• Plan and execute co-branded marketing initiatives-sponsored content, email campaigns, webinars, exclusive promotions, and more
• Collaborate with internal marketing team members to carry out key initiatives and cross-functional projects
• Support programs such as Lender Search promotion, rankings coordination, and subscriber growth

Skills

• Hands-on proficiency across the modern marketing stack - SEO tools, CRM, website analytics, email marketing platforms, and creative software
• A revenue-focused mindset
• Sharp written and verbal communication skills
• The ability to manage multiple projects and deadlines without losing quality or momentum
• The confidence to make decisions independently, prioritize without constant direction, and own your work
• Strong relationship-building instincts - you work well with partners, vendors, and internal teams
• Working proficiency with SEO tools (SEMrush, Moz, or equivalent) and GA 4
• Experience with CRM platforms such as HubSpot or Salesforce
• Adobe Creative Cloud skills across InDesign, Photoshop, or Illustrator
• A background in B2B marketing - experience in mortgage or RE investment is a plus

Benefits

• Matching 401(k)
• Benefits include health, dental, vision, disability and life insurance, FSA, HSA, and voluntary coverage options
• Employee Assistance Program and work/life balance culture
• Paid time off
• 9 Paid Holidays and 1 floater holiday
• Milestone recognition

Company Overview