Marketing Operations Manager

Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market.
Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work.
The Role
You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing.

Requirements

What You’ll Own
Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting
Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems
Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs
Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards
Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations
Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality
Document processes, build playbooks, and create the operational foundation as we scale
What We’re Looking For
3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company
Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them
Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship
Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken
Self-directed - you don’t need to be told what to fix, you find it yourself
Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus
What Good Looks Like
HubSpot is clean, documented, and trusted by the sales team
Leads route correctly, score accurately, and land in Salesforce without friction
Marketing can measure pipeline contribution with confidence
Every campaign launches on time with proper tracking in place
Why Orchid
Greenfield build - set up the marketing ops function the right way from the start
High-impact role: in a lean team, your work directly affects pipeline and revenue
Seed stage with real enterprise customers and a differentiated technical story
Competitive comp, meaningful equity, full flexibility