Marketing Manager

The Role

Help us build the operating system for human longevity.

Virtusan is a Swiss-based longevity ecosystem at the intersection of science, technology, and premium real-world experiences. We connect data, behaviour, and environments so people can live longer, better lives. We’re a small team and offer real ownership from day one.

We need someone who owns their work completely: sets the direction, writes the copy, reads the data, and adjusts without waiting to be asked.

This is not a coordination role. You'll define how Virtusan communicates across every channel we operate, and you'll be accountable for the results. You'll report directly to our Managing Director.

Tasks

What You'll Own

Product messaging

Lead value proposition development across our portfolio: smart ring, app, red light therapy devices, and future products

Own B2C messaging across segments: app users, ring buyers, health-conscious early adopters

Test and iterate messaging based on engagement data, in close partnership with the product team

Website and e-commerce

Own our website and updates across launches, campaigns, and seasonal priorities

Manage and optimise our Shopify store: product launches, descriptions, landing pages, conversion elements

Support fulfilment and logistics setup ahead of our US market launch

Spot and fix proactively what isn't working

App marketing

Own App Store and Play Store positioning: listings, keywords, visuals, download and activation performance

Drive ranking and conversion improvements through systematic testing

Support app launches and in-app messaging

Content marketing

Define and own content strategy across YouTube, email, and in-app touchpoints

Run our YouTube channel (80K subscribers): scripting, briefing, publishing, optimisation, audience engagement

Develop written content — newsletters, blog posts, web copy — that builds positioning and drives acquisition

Own the content calendar; at a later stage, reactivate additional social channels

Plan, write, and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality.

Test & iterate and report on performance across activities with your own conclusions.

Requirements

6+ years of hands-on digital marketing in a B2C product or B2B SaaS context, with ownership of outcomes

Proven ability to develop product messaging strategy, not just execute it

Strong copywriting in English across formats: email, long-form, short-form, UX copy, video scripts

Experience with GenAI tools and AI-assisted/automated marketing flows

Data-driven: you track results, form conclusions, and adjust without being prompted

Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems, not around them.

Based in EU timezone, working as an independent contractor

The following are strong advantages:

YouTube experience: strategy, scripting, or channel management at scale

App marketing experience

Fluency in wellness, fitness, and longevity topics

B2B marketing exposure in premium or professional services

Previous experience in Performance Marketing

Fluency in German

Send your resume with examples of work you've led: email campaigns, app marketing campaigns, YouTube content, or messaging strategy.