Marketing Coordinator- Social Commerce

Learning Resources is a family-owned company dedicated to creating award-winning educational toys. They are seeking a Marketing Coordinator – Social Commerce to join their Social Media & Content Team, focusing on building relationships with creators and executing social commerce campaigns across various platforms.

Responsibilities

• Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube
• Build strong relationships with creators by providing guidance, communication, and brand assets
• Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging
• Track creator information, products, and content submissions
• Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations
• Coordinate product shipments, gifting logistics, and sample needs for creator programs
• Gather performance metrics, maintain content libraries, and organize post-campaign assets
• Maintain creator databases, trackers, logs, and templates
• Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling
• Monitor platforms for emerging creators, trends, and new opportunities
• Build and maintain an organized creator-ops workflow (databases, trackers, templates) that improves team visibility and reduces campaign turnaround times within 60 days
• Manage 10-20 creators per cycle to achieve 95% on-time delivery of content and accurate brand alignment within the first 120 days
• Develop a reliable reporting process that compiles campaign performance metrics and organizes content libraries to support cross-functional use within 90 days
• Coordinate logistics and communication for TikTok Shop, affiliate, and creator-led launches to drive measurable GMV or engagement lift within the first 6 campaign cycles
• Monitor creator and platform trends weekly to surface actionable recommendations that shape quarterly creator strategy

Skills

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
• Experience managing creators, deliverables, and communication
• Highly organized and able to manage multiple campaigns at once
• Proficiency in Excel/Sheets
• Strong written communication and professionalism in external communication
• Experience with Aspire, Levanta, or Awin is a plus

Benefits

• Profit sharing bonus potential
• 401k matching
• A variety of other benefits

Company Overview