Marketing Coordinator (Campaigns & Performance)

Marketing Coordinator (Campaigns & Performance)

TECHNATION - Career Ready Program

TECHNATION is seeking a temporary full-time term Marketing Coordinator to support the Career Ready Program.

About Us

TECHNATION is Canada’s leading information technology association, representing the full spectrum of Canada’s tech ecosystem, from agile innovators to domestic and global tech companies. Trusted by both industry and government, TECHNATION is the neutral connector, convener and catalyst powering a digital future and positioning Canada as a global tech leader. Together with our members, we shape tech policy and insights, deliver forums to drive public-private collaboration, foster inclusive workforce development, and support global expansion.

We are committed to diversity in the workplace, and we encourage applications from minority groups; women, Indigenous Peoples (First Nations, Inuit, Metis), 2SLGBTQIA+, and persons with disabilities. We also provide accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for a disability during any stage of the recruitment process, please notify us.

What We Offer:

A collaborative, dynamic, and flexible work environment

Competitive salary and benefits package

3 weeks of paid vacation annually

Professional opportunities and on-the-job career growth

Position Details:

Reporting to Executive Director, Future Workforce Development, Strategy

Reporting dotted line to Senior Program Manager, Development & Growth

Temporary Full-time position (40 hours per week)

Salary Range: $60,000 - $74,000

Start date: July 2026

End date: March 31, 2027

Remote Work Environment

About the role

The Marketing Coordinator is responsible for executing digital marketing campaigns, content development, and promotional initiatives that increase national visibility, employer engagement, and student participation in Career Ready programs.

This role plays a key part in driving awareness and demand through targeted digital campaigns, content strategy, and performance tracking. Working closely with the Social Media Coordinator and under the leadership of the Senior Program Manager (Development & Growth), the Marketing Coordinator ensures Career Ready initiatives are effectively positioned, consistently branded, and strategically promoted across Canada.

The position requires strong execution skills in digital campaigns, web content management, and analytics, with a focus on measurable performance and continuous optimization.

The ideal candidate will also bring practical design skills, with the ability to edit and adapt branded templates for program assets, campaign materials, presentations, and digital content. While not required, candidates are encouraged to highlight any relevant design experience or sample work within their application.

Responsibilities – Campaigns & Performance Lane

Campaign Development & Execution (40%)

Build and deploy national marketing campaigns aligned with program resources and deliverables (e.g., work placement growth and wage subsidies) and AI-focused workforce priorities

Support marketing strategy and lead campaign operationalization, including channel planning, deployment, and ongoing optimization

Develop campaign timelines, audience segmentation approaches, and performance tracking frameworks

Coordinate campaign assets and messaging in collaboration with program leads

Monitor campaign performance and adjust tactics to improve reach, engagement, and conversion outcomes

Ensure campaigns are aligned with inclusion and reconciliation messaging where appropriate

Digital Marketing & Content Development (30%)

Develop and execute structured, conversion-focused communications across campaigns, with narratives that drive audience action and engagement:

Email campaigns and newsletters

Paid ads / program promotions

Campaign messaging, narratives, and campaign-specific landing pages

A/B testing

Working with the Content & Engagement Coordinator, support and advise on the cohesive development of outward-facing, real-time, channel-native content (social, web, SEO)

Optimize content for engagement and reach across digital channels

Ensure brand consistency across all marketing materials

Campaign Performance & Analytics (15%)

Track and analyze campaign performance metrics (engagement, conversion, reach, registration trends)

Prepare performance summaries and recommendations for optimization

Collaborate with Data & Evaluation team to align marketing metrics with placement and participation outcomes

Identify opportunities to improve targeting, messaging, and digital performance

Stakeholder & Program Support (15%)

Support promotional efforts for experiential initiatives, Workforce Inclusion programming, and employer engagement activities

Collaborate with program teams to translate program objectives into clear marketing messages

Coordinate with TECHNATION’s Communications team to ensure alignment with broader messaging

Other duties as assigned.

Key Reporting Relationships

Internal:

Reports directly to the Executive Director, Future Workforce Development, Strategy

Dotted line reporting to the Senior Program Manager, Development & Growth, Career Ready

Collaborates with:

Program Coordinators (to support program-specific events, outreach, and marketing initiatives)

Social Media Coordinator and Program Coordinators (to develop and execute event and program promotion strategies)

Data Analysts (to develop dashboards and track performance metrics)

Admin Team (for event logistics and coordination)

Executive Director, Communications & Marketing to ensure brand and messaging alignment

External:

Industry partners and TECHNATION members (to support campaign collaboration, employer engagement, and promotional initiatives)

Community organizations, post-secondary institutions, and ecosystem partners (to amplify campaigns and drive student participation)

Digital vendors and marketing platforms (e.g., design, advertising channels, etc.)

Program participants (students, employers, post-secondary institution staff) to support communications, campaign promotion, and feedback collection

Skills and Qualifications

Essential:

Completed post-secondary education in marketing, communications, digital media, or a related field.

Minimum of 3 years of experience in digital marketing, campaign execution, or communications.

Demonstrated experience building and executing multi-channel digital campaigns (email, web, social, paid or organic).

Strong understanding of audience segmentation, targeting, and campaign performance measurement.

Excellent written and verbal communication skills with the ability to translate program objectives into compelling messaging.

Proficiency in digital marketing tools and platforms (e.g., WordPress or similar CMS, email marketing platforms, social media management tools, analytics dashboards).

Experience tracking and interpreting campaign performance metrics (engagement, conversion, reach, CTR, etc.).

Basic graphic design capability (e.g., Canva, Adobe Creative Suite) to develop digital promotional materials.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Ability to work independently, take initiative, and collaborate effectively across teams.

Assets:

Experience using design tools such as Canva, Adobe Creative Suite, Figma, or similar platforms to edit templates and produce polished, brand-aligned marketing and program materials is a significant asset.

Experience executing national or large-scale marketing campaigns.

Bilingualism (English/French).

Familiarity with workforce development, work-integrated learning (WIL), or experiential learning initiatives.

Experience in the tech, innovation, or nonprofit sector.

Knowledge of marketing automation tools and CRM integration.

Familiarity with analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, email analytics dashboards).

Applications will close on July 03, 2026.

Note:

We thank you for your interest in TECHNATION. Only those who qualify for an interview will be contacted.

To learn more visit www.technationcanada.ca/careerready