Marketing Automation Specialist

Chamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. The Marketing Automation Specialist supports the execution and optimization of marketing automation programs, ensuring data accuracy and operational consistency for effective campaigns.

Responsibilities

• Maintain data hygiene within marketing automation platforms by monitoring data quality, identifying anomalies, and ensuring accuracy across events, attributes, and customer profiles
• Validate segmentation logic to ensure audiences are built accurately and align to campaign objectives and targeting requirements
• Support journey reliability by accessing data dependencies, identifying risks related to missing or incomplete data, and escalating issues proactively
• Coordinate with data engineering to request, document, and validate new data fields and integrations required for marketing activation
• Monitor email, SMS, and push deliverability using platform insights to identify trends in inbox placement, sender reputation, and compliance
• Maintain tagging standards, naming conventions, and folder hierarchies to ensure consistency and scalability across marketing systems
• Execute A/B and multivariate tests by setting up test structures, monitoring performance, and synthesizing initial insights to support the broader testing roadmap led by senior team members
• Support campaign readiness reviews by confirming data feeds, segmentation rules, and platform configurations meet requirements prior to launch
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
• Protect Chamberlain Group’s reputation by keeping information confidential
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
• Contribute to the team effort by accomplishing related results and participating on projects as needed

Skills

• Experience with marketing automation platforms such as Braze and Pardot
• Ability to maintain data hygiene within marketing automation platforms
• Skills in monitoring data quality and identifying anomalies
• Experience in validating segmentation logic for audience targeting
• Ability to support journey reliability by accessing data dependencies
• Skills in coordinating with data engineering for new data fields and integrations
• Experience in monitoring email, SMS, and push deliverability
• Knowledge of tagging standards, naming conventions, and folder hierarchies
• Experience in executing A/B and multivariate tests
• Ability to support campaign readiness reviews
• Compliance with health and safety guidelines
• Ability to maintain confidentiality of information
• Commitment to professional and technical knowledge development
• Ability to contribute to team efforts and participate in projects

Benefits

• Comprehensive benefits package
• 401k contribution
• Short-term incentive plan

Company Overview

Company H1B Sponsorship