Marketing Analyst – Client Loyalty and Retention

About the position

Marketing Analyst – Client Loyalty and Retention As a Marketing Analyst – Client Loyalty and Retention reporting to the Manager - Marketing , you'll play a critical role in strengthening relationships with Nasdaq's global client base of over 3,800 financial institutions across 70+ countries! You'll design and execute engagement strategies that drive retention and growth for our Global Connectivity Services within the Financial Technology Product Portfolio. You'll thrive in this position if you're strategic, detail-oriented, and collaborative, have a global mindset, and bring a passion for creating meaningful client experiences in a fast-paced, high-impact environment!

Responsibilities
• Develop and implement a comprehensive client engagement framework using newsletters, webinars, events, and multi-channel communications to drive retention and growth.
• Plan and manage webinars and events from concept to completion, including strategic agenda development, audience targeting, and live execution using Zoom Webinar.
• Manage and segment client data to support targeted engagement initiatives and ongoing retention programs.
• Report on campaign performance and influence on sales pipeline , analyzing how marketing initiatives drive client engagement and business outcomes.
• Lead co-marketing initiatives with clients to strengthen partnerships and expand Nasdaq's brand presence globally.
• Partner with sales, product, and marketing teams across time zones to align engagement strategies with business priorities and ensure seamless execution.

Requirements
• Bachelor's degree in Marketing , Communications, Business, or related field, or equivalent practical experience.
• 2-3 years of experience managing webinars, events, and multi-channel marketing communications.
• Strong ability to develop strategic engagement frameworks and create compelling content that resonates with diverse audiences.
• Strong organizational and time‑management skills, with the ability to manage multiple initiatives in a fast‑paced, dynamic environment.
• Clear communicator with experience in collaborative, matrixed environments and working across time zones.
• Proficiency in marketing tools and platforms such as Salesforce, Marketo, Knak, and Zoom Webinar.

Nice-to-haves
• Experience in financial services, fintech, or technology sectors.
• Familiarity with client segmentation, pipeline reporting, and marketing analytics.

Benefits
• 401(k) program with 6% employer match
• Employee Stock Purchase Program with 15% discount
• Student loan repayment program up to $10k
• Company paid life and disability plans
• Generous paid time off
• Comprehensive medical, dental and vision coverage
• Health spending account with employer contribution
• Paid flex days to support mental wellbeing
• Gym membership discounts
• Hybrid home/office schedule (for most positions)
• Paid parental leave
• Fertility benefits
• Paid bereavement leave
• Company gift matching program
• Employee resource groups
• Paid volunteer days
• Education Assistance Program
• Robust job skills training and Professional development opportunities