Role:

Managing Director, Performance

Reporting Into:

Co-founders

Who We Are:

Clever Digital Marketing is a performance marketing agency working with the largest home improvement companies in North America. Due to our unique positioning in the home improvement market with large-scale companies, we have grown key accounts from our minimum of $20,000 per month in spend to well over $1,000,000 per month, incorporating a large percentage share of our clients' monthly marketing spend. We manage close to $5,000,000 a month in marketing spend across the board and need more talent to make each dollar spent more efficiently.

To support our next stage of growth, we are hiring a Managing Director, Performance to ensure seamless execution, client success, and scalable performance across the organization.

This executive will play a critical role in shaping the future of Clever Digital Marketing, driving operational excellence, scaling leadership across departments, and ensuring our clients achieve best-in-class performance outcomes.

Reporting directly to the Co-Founders, you'll own the full business: revenue, operations, team, and strategy. You'll be the connective tissue between a high-performance delivery team and an ambitious growth agenda — someone who can think at the 30,000-foot level while still rolling up their sleeves when it matters.

You will oversee senior leaders across Paid Search, Paid Social, Conversion Rate Optimization, and Client Services, managing a large multidisciplinary team responsible for delivering exceptional performance and client growth.

Key Responsibilities

What You’ll Do

Executive Leadership

Serve as the executive leader responsible for the end-to-end performance marketing function, including Paid Media and Client Services.
Partner with the COO and executive team to define and execute the long-term strategic vision for Clever Digital Marketing.
Contribute to company-wide planning, growth initiatives, and operational leadership as part of the executive leadership team.

Paid Media Strategy & Innovation

Own the company-wide performance marketing strategy, ensuring best-in-class execution across Paid Search, Paid Social, and emerging channels.
Identify and champion new growth levers, technologies, platforms, and optimization frameworks that improve lead quality and drive client revenue.
Ensure our performance marketing programs remain data-driven, scalable, and aligned with evolving platform and industry changes.
Maintain deep familiarity with major advertising platforms including Google Ads, Meta Ads, and Microsoft Advertising.

Client Services Leadership

Oversee the Client Services function, ensuring exceptional client delivery, retention, and account growth.
Establish systems that tightly integrate Client Services and Paid Media, aligning teams around shared performance and business outcomes.
Support senior client relationships with strategic oversight and executive presence.
Drive initiatives that increase client retention, satisfaction, and expansion opportunities.

Organizational Design & Team Leadership

Architect and scale the organizational structure across Paid Media and Client Services, ensuring clarity in leadership layers and responsibilities.
Lead and mentor a large, multi-disciplinary team of directors, managers, and specialists.
Build strong leadership pipelines through coaching, mentorship, and succession planning.
Create ascension systems that enable employees to grow into leadership roles.

Operational Excellence

Lead quarterly and annual planning cycles for media strategy, departmental priorities, and performance forecasting.
Develop and refine scalable SOPs, quality assurance systems, marketing playbooks, and operational frameworks.
Work closely with Operations and Analytics teams to implement systems that improve performance visibility and decision-making.
Ensure teams operate with clear processes, strong accountability, and consistent performance standards.

Data & Performance Oversight

Oversee performance reporting and forecasting across all paid channels and client portfolios.
Ensure teams leverage data and analytics to continuously improve campaign performance and client outcomes.
Establish clear KPIs and performance benchmarks across departments.

Cross-Functional Collaboration

Partner closely with Operations, Analytics, and Executive Leadership to scale internal systems and infrastructure.
Support new business initiatives and agency growth opportunities through strategic leadership and expertise.

Skills, Knowledge and Expertise

What We’re Looking For

10-15+ years of experience in performance marketing, with deep expertise in Paid Search and Paid Social.
8+ years of senior leadership experience, including managing senior leaders such as Directors, Group Directors and VP’s.
Proven experience overseeing large-scale paid media programs with $10M+ monthly spend.
Experience managing large teams of 50+ employees across multiple functions.
Agency experience leading both media strategy and client services delivery.
Strong operator with a track record of building scalable processes, systems, and organizational structures.
Demonstrated ability to mentor and elevate senior leaders and department heads.
Exceptional strategic thinking combined with strong operational execution.
Experience integrating paid media, CRO, and creative to drive measurable growth.

What Makes You Successful in This Role

You combine strategic leadership with operational discipline.
You are passionate about building high-performance teams and strong leadership cultures.
You thrive in fast-growing organizations where systems and scale must evolve quickly.
You are both analytical and decisive, using data to inform strategy while moving quickly to drive results.

Nice-to-Have Qualifications

Experience leading and growing performance media teams at high growth, independent agencies
Strong understanding of marketing measurement and attribution frameworks
Experience with automation, AI, and advanced media optimization tools
Familiarity with multi-market or global media programs
Launching additional performance based service offerings i.e. programmatic

Benefits

Benefits of Working at CDM

Competitive base salary + performance-based bonuses
Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more.
Company-provided MacBook computer
Home office budget and Clever merch delivery to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
The chance to shape and grow a high-performing Enterprise team
A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.