Manager, Demand Generation

Who We Are:

CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.

Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.

Scope Summary

We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations.

This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics and performance discipline.

Essential Duties and Responsibilities

Build and Run the Demand Generation Engine

Design and own end-to-end, revenue-driven campaign architecture across verticals

Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities

Drive Pipeline Creation and Funnel Performance

Own marketing-sourced pipeline targets and optimize performance against them

Improve lead flow and Sales alignment to maximize conversion

Activate Channels and Content

Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams

Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets

Own Measurement, Insights, and Optimization

Define measurement frameworks and track performance across campaigns and funnel stages

Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion

Leverage Tools and Data Infrastructure

Own campaign orchestration, tracking, and attribution systems to enable performance visibility

Utilize data to drive decisions and continuously enhance reporting and measurement capabilities

Leverage AI for Efficiency and Performance

Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization

Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices

Key Performance Metrics

% contribution of marketing to total pipeline

Conversion rates by channel

Pipeline generated by campaign

MQL volume and quality

% improvement in productivity via automation/AI

Skills and Qualifications

5+ years in demand generation, growth marketing, or B2B campaign management

Hands-on experience with campaign orchestration and analytics platforms

Proven track record of building and scaling pipeline-generating marketing campaigns

Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)

Experience designing multi-channel campaigns tied to revenue outcomes

Strong analytical mindset with experience using data to optimize performance

Experience aligning closely with Sales on pipeline quality and handoff processes

Ability to operate both strategically (campaign design) and tactically (execution & optimization)

Experience working cross-functionally with vertical leads, content and ABM teams

Comfort owning targets, forecasting contribution, and defending performance

Education and/or Experience

Degree preferred but not required for the role

5+ years of direct experience in related field

Why Join Us:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.

Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:

Health, Dental, and Vision Insurance & FSA/HSA Plans

Performance bonus up to 10% of base salary

Unlimited PTO & 15 Paid Holidays

Flexible Schedules & Summer Hours

12 weeks of Paid Parental Leave

Sponsored Costco or Sam’s Membership

401K Retirement Plan with 6% company match

Spot Bonuses for going above & beyond

Tuition Reimbursement

Home Office Allowance

Wellness Reimbursement

Student Loan Repayment

Broadband Stipend

Expected compensation based on experience and qualifications – $84,000 - $100,000

CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.

CompTIA Careers Page