Responsibilities

User activation, engagement, and retention

Design and execute campaigns that move users through key stages: from first login to habitual engagement, and from engaged user to paying customer.
Identify where users drop off or disengage and develop targeted messaging interventions to address it.
Support lifecycle marketing across the full user journey — onboarding, re-engagement, milestone moments, and retention.
Support the platform flywheel: design campaigns that reinforce engagement on both the brand and retailer/seller sides, understanding how activity on one side creates value for the other.

In-product and lifecycle messaging

Design and execute in-product communication campaigns: onboarding nudges, feature announcements, re-engagement prompts, conversion triggers.
Own and operate marketing automation and lifecycle messaging tools tied to user behavior signals.
Write clear, user-appropriate copy for in-product messages, push notifications, emails, and contextual prompts.

Marketplace conversion support

Work closely with the Marketplace PM to align marketing execution with the marketplace product — one important surface where activation and conversion happen.
Design campaigns and messaging that support user-to-customer conversion within the enterprise-approved marketplace experience.
Support upsell and retention messaging for paid users in the Direct Selling segment.

Release and product communication

Translate product releases into clear, structured communication for internal teams (Sales, CS, Support).
Own the internal release notes process: make new capabilities understandable and actionable for non-product audiences.
Maintain consistent product messaging across teams so everyone speaks about the product in the same way.

Measurement and iteration

Track key growth and engagement metrics and use them to prioritize where to focus campaign effort.
Run structured experiments: A/B tests on messaging, timing, segmentation, and offer framing.
Share results with the team in a way that drives decisions, not just reporting.

Qualifications

3–5+ years of hands-on experience in growth marketing, lifecycle marketing, or user engagement, ideally within a B2B SaaS or platform context.
Comfortable with marketing automation tools and basic product analytics — data-literate and comfortable drawing conclusions from funnel data.
Strong written communication: able to write for end users and for internal audiences, adjusting tone and clarity for each.
Execution-oriented — moves fast, owns work end-to-end, and operates well without heavy direction.
Able to work cross-functionally without formal authority: aligns with PMs, designers, CS, and Sales as a collaborator, not a gatekeeper.
Advanced English or higher: Exceptional written and verbal communication skills are required.

Nice to have

Experience with marketplace, two-sided platform, or B2B2C models.
Familiarity with Direct Selling, retail frontline, or distributor-driven sales environments.
Experience running messaging experiments and documenting learnings systematically.
Exposure to enterprise SaaS contexts where the end user and the economic buyer are different people.

What success looks like

User activation, engagement, and retention metrics are improving quarter over quarter as a result of campaigns and messaging work.
The marketplace conversion funnel has measurable campaigns running at each stage — not ad hoc, but systematic.
In-product messaging operates as a real, instrumented channel with regular experiments and documented learnings.
Internal teams receive consistent, timely, and usable release communication without chasing the product team for it.
The platform flywheel is visibly supported: campaigns actively reinforce engagement on both the brand and the retailer/seller side.

We offer

Lifecycle Marketing Manager

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