Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
Define messaging architecture and enforce standards across campaigns, content, and channels
Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
Experience operating in highly regulated environments
Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
Strong strategic thinking, executive communication, and project leadership skills
Experience managing agencies and external partners
Willingness to travel up to 30%

Integrated Marketing Communications Manager

Similar Jobs