Influencer Marketing Manager

Cherrie Give Resultz

Department: Communications (reports to Director of Communications)

Program: Apex Talent Initiative Academy

Role Type: Advanced Learning Opportunity (Unpaid)

Reports To: Director of Communications

Work Environment: Remote

Position Summary

The Influencer Marketing Manager participates in a specialized, hands-on learning experience focused on building and managing influencer partnerships to amplify the Academy’s reach, mission, and impact. This role provides advanced exposure to influencer strategy, partnership development, campaign execution, and performance measurement within the broader Communications department.

Learning Focus Areas

Participants in this role will gain advanced exposure to:
• Influencer identification, outreach, and relationship building
• Partnership negotiation and campaign strategy
• Content collaboration and brand alignment with influencers
• Performance tracking and ROI analysis for influencer initiatives
• Integration of influencer marketing with overall social media and marketing efforts

Program Activities

Participants may engage in:
• Researching and building a network of aligned influencers
• Developing and executing influencer campaigns
• Coordinating content creation and approval processes
• Monitoring campaign performance and reporting insights
• Collaborating with the Social Media, Creativity, and Marketing teams
• Providing recommendations for future partnership opportunities

Leadership Development Component

This role includes leadership development through strategic partnership management and cross-team coordination under the guidance of the Director of Communications.

Participation Expectations
• Engage consistently in program activities and team collaboration
• Maintain professional communication with influencers and internal teams
• Contribute ideas and insights to communications strategy

Qualifications

Education / Background

Candidates may include individuals with interest or experience in marketing, communications, public relations, or digital strategy.

Skills & Abilities
• Strong relationship-building and negotiation skills
• Creative thinking and brand storytelling ability
• Familiarity with social media platforms and influencer tools
• Analytical mindset for tracking campaign performance
• Professional communication and attention to detail

Work Environment

This is a fully remote learning environment involving strategy sessions, partnership outreach, and collaborative project work.

Program Nature

This advanced learning opportunity is part of the structured Apex Talent Initiative Academy program designed for educational and professional development. Participation is voluntary and does not constitute employment. All activities are for learning purposes and are not used as a substitute for paid work.

Future Opportunities

Participants demonstrating strong engagement may be considered for future advanced opportunities within the Academy based on organizational needs and program availability. Participation does not guarantee any future role.