Trendy Shopify Designer for Korean Skincare Brand (Must Understand MZ Aesthetic)

Hi! I’m Jun, a Korean-American entrepreneur based in NYC. I’m launching a Korean Skincare Pharmacy retail concept in NYC and preparing multiple Shopify websites to support the brand.

I’m looking for a design-savvy, culturally fluent creative who lives and breathes digital aesthetics and modern trends—especially in the beauty, skincare, and lifestyle space.

You must:

• Have great taste and be plugged into style, social media, and youth culture

• Be active on your own Instagram, TikTok, or other SNS so I can see your design sense and aesthetic direction

• Understand the K-beauty and Gen Z/Millennial aesthetic (minimalism, tone-on-tone colorways, elegance with edge)

• Not just a developer—you should understand visual trends and creative branding, not just code

If you’re someone who’s disconnected from current style, social media, or modern design culture, this won’t be a fit. I’m not looking for generic agency work or offshore devs without design instinct.

Projects:

1. Skincare Brand Website (Shopify)

• Start from scratch with high-quality AI-generated mockups (no product yet)

• Build a digital-first brand identity that’s trend-forward, clean, and emotionally resonant

• Reference: modern Korean brands like Hince, Glow Recipe

2. K-Beauty Ecommerce Clone (Shopify)

• Clone an existing Korean beauty site with smart design improvements

• Features like bilingual UX (Spanish, English), mobile-first UI, clean product organization

Skills Needed:

• Shopify web design/development

• AI product mockup generation (e.g. Midjourney, Leonardo AI, DALL·E, Nano banana, Whisk, etc )

• Branding with emotional and aesthetic impact

• UX/UI for beauty or lifestyle consumers (especially Gen Z)

• Spanish/English bilingual content design (site structure, labels, buttons, banners, etc.)

• BONUS: Bilingual web builds, SEO, content strategy, motion design

To Apply, Please Include:

Portfolio (must show visually strong projects—not just functioning stores)

Your Instagram/TikTok/SNS handles

Your favorite skincare or beauty brands

What AI tools you use for design/mockups

Estimated rate & timeline for 1 Shopify site

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