[Hiring] SEO and AI Search Specialist @US Fertility

Role Description

We have an immediate opening for a

SEO and AI Search Specialist

to join our team at

US Fertility

working

Remote

.

Schedule: Monday through Friday, 8:00 AM to 5:00 PM

This role provides the opportunity to grow within a nationally respected organization while remaining closely connected to the patients and teams you support every day.

How You’ll Contribute

In this role, the

SEO and AI Search Specialist

will:
• Enterprise and Multi-Site SEO Strategy
• Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands.
• Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation.
• Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility.
• Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture.
• Translate SEO opportunities into clear technical requirements for development partners.
• Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information.
• AI Search and Generative Engine Optimization (GEO)
• Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines.
• Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces.
• Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways.
• Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys.
• Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly.
• Local SEO
• Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations.
• Manage location page architecture and internal linking across dozens of clinic locations.
• Collaborate with reputation management team on Google Business Profile governance and optimization.
• Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets.
• Website Content Management and Publishing
• Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace).
• Ensure accuracy and consistency of on-page content, metadata, headers, and internal links.
• Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities.
• Support the production and formatting of new landing pages, service lines, and campaign-related microsites.
• Medical and YMYL Content
• Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions.
• Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements.
• Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards.
• Performance Monitoring and Reporting
• Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4.
• Conduct keyword research and competitive analysis to inform content updates and new page creation.
• Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals.
• Communicate progress clearly to marketing leadership and cross-functional stakeholders.
• Cross-Functional Collaboration
• Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues.
• Support QA testing for new web launches across the clinic network.

Qualifications
• Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field.
• 3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs.
• Demonstrated experience with local SEO and location-based search strategies.
• Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts.
• Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs.
• Experience with analytics tools including GA4 and Google Search Console.
• Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals.
• Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders.
• Ability to translate SEO needs into technical requirements for developers.
• Strong attention to detail and ability to manage content accuracy in a regulated environment.
• Excellent communication and organizational skills in a multi-stakeholder environment.
• Experience in healthcare, life sciences, or other regulated industries is strongly preferred.

Benefits
• Medical, dental, and vision insurance.
• 401(k) with company match.
• Tuition assistance and professional development support.
• Performance-based bonus opportunities.
• Generous paid time off, paid holidays, and paid parental leave.
• Life and disability benefits.
• Fertility Discount Program.
• Employee wellness and recognition programs.