Head of Digital Experience
Posted 2026-05-06Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners. We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes. This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth.
Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners. We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes. This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth.
The Role
Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution. If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $168,000 - $198,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
- This position may be performed remotely in most states within the US, with some exclusions
- *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
- **This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
Establishing clear delivery standards and quality benchmarks across engagements
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
Building scalable workflows, QA processes, and documentation standards across internal and external teams
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
Acting as the senior technical escalation point for complex client engagements
Ensuring delivery excellence across timelines, budgets, and performance expectations
Formalizing post-launch performance reviews that connect experience decisions to business outcomes
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches
You Must Have
Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
Establishing clear delivery standards and quality benchmarks across engagements
Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
Building scalable workflows, QA processes, and documentation standards across internal and external teams
Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
Acting as the senior technical escalation point for complex client engagements
Ensuring delivery excellence across timelines, budgets, and performance expectations
Formalizing post-launch performance reviews that connect experience decisions to business outcomes
Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches