Growth Marketing Strategist; Paid Media

Position: Growth Marketing Strategist (Paid Media)

Rely Digital is seeking a self-starter and motivated Growth Marketing Strategist (Paid Media) to support the development and execution of high-impact paid advertising strategies, with a strong emphasis on account-based marketing (ABM), demand generation, and lead acquisition.

This role is ideal for someone who has experience working with lead generation-focused clients or organizations and understands how to build full-funnel strategies that convert high-value target accounts into a qualified pipeline.
Role Overview

The Growth Marketing Strategist will work closely with top Canadian & US-based brands—primarily in Lead Generation, B2B, and E-commerce verticals—to plan, execute, and optimize campaigns across paid ads platforms like Linked In Ads, Google Ads, and other paid social channels.

You will play a key role in shaping ABM strategies, developing lead generation funnels, and launching high-performing campaign assets (e.g., lead magnets, gated content, webinars, whitepapers) that drive measurable business outcomes.Responsibilities
• Partner with clients to build and execute ABM-driven paid media strategies targeting high-value accounts and decision-makers.
• Plan and launch lead generation campaigns, including gated content, downloadable assets, webinars, and nurture funnels.
• Collaborate with internal Design and Marketing teams to develop high-converting lead magnets and ad creatives, especially for Linked In Ads.
• Own campaign strategy across platforms, including Linked In Ads, Google Ads, and paid social, with a focus on pipeline generation and CPL efficiency.
• Manage audience segmentation, including account lists, job titles, firmographics, and retargeting strategies.
• Analyze performance data to optimize campaigns toward MQL, SQL, and pipeline growth (not just clicks or traffic).
• Lead client communication, including reporting on lead quality, funnel performance, and revenue impact.
• Conduct ongoing testing across messaging, creative, and offers to improve conversion rates and lead quality.
• Identify opportunities to expand campaigns into multi-touch, full-funnel ABM programs.
Required Qualifications
• 4+ years of experience managing paid media campaigns, with a strong focus on lead generation and/or B2B marketing.
• Hands-on experience with Linked In Ads, including building and optimizing lead gen forms, document ads, and conversation ads.
• Proven experience creating and scaling lead generation funnels and demand generation campaigns.
• Strong understanding of ABM principles, including account targeting, persona segmentation, and multi-touch attribution.
• Experience working with lead gen clients, SaaS companies, or B2B organizations.
• Data-driven mindset with strong proficiency in Excel/Google Sheets (pivot tables, lookups, data analysis).
• Proven track record of driving qualified leads, pipeline growth, and hitting performance targets.
• Strong communication skills and ability to translate performance into business impact.
Preferred Qualifications
• Experience with CRM and marketing automation platforms (e.g., Hub Spot, Salesforce, Marketo).
• Familiarity with lead scoring, attribution models, and funnel analytics.
• Google Ads & Google Analytics Certifications.
• Bachelor’s Degree in a related field.
Here are 7 reasons why Rely Digital might be right for you:
• Accelerate your advertising career and expertise with hands-on training.
• Work with innovative and high-growth brands across a range of verticals.
• Become a data-wizard and marketing trend-spotter.
• Hybrid work with WFH and in-person collaboration.
• Access competitive health and wellness plans.
• Keep the creative juices going with weekly whiteboard sessions and team learning events.
• Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours.
Compensation and Benefits:
• Expected Salary Range: $70,000 - $85,000 (Salary range will be dependent on a candidate's level of experience and expertise).
• WeWork Membership with Free kombucha, cold brew, and iced tea on tap, and an espresso machine to fuel your caffeine addiction.
• Health & benefits plan, annual wellness spend account, and 3 weeks of vacation.
• Gain agency experience and receive training in various aspects of digital marketing.
• A combination of on-site and work-from-home.
About the Company

Rely Digital is a Vancouver-based digital marketing agency with over seven years of experience managing complex, performance-driven campaigns for enterprise and high-growth brands.

We specialize in paid media, including paid search, social, display, remarketing, and video. Increasingly, we partner with clients to build scalable lead generation and high-volume e-commerce programs that drive measurable pipeline and revenue.

We see ourselves as an extension of our clients’ teams—bringing together strategy, execution, and measurement to deliver results that matter.
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