Growth Marketing Specialist (SaaS)

Company Description

Autenti is a multi-product trust services platform combining company and identity verification, electronic signatures, and electronic delivery - covering the full digital trust chain in a single ecosystem. We are the leading e-signature provider in Poland and one of the most comprehensive trust service platforms in the EU, compliant with eIDAS 2.0. We serve businesses across all segments - from SMEs to large enterprise clients in regulated industries including finance, HR, legal, life sciences, and healthcare - through multiple sales models: self-serve e-commerce, partnerships, and direct sales.
We're a fast-growing scale-up, recognised three years in a row in the Financial Times FT1000 ranking of Europe's fastest-growing companies.

Job Description

👉 Who we're looking for?
We're looking for someone who sees marketing through the lens of business outcomes - not just campaign mechanics. Someone who can run paid media across all channels, but also thinks about the full funnel: from the first ad click through e-commerce conversion to customer retention. Someone who brings ideas to the table, can defend them, and then actually gets them done.
If you're more comfortable executing briefs than generating them, this role isn't for you. If you're the kind of person who already knows what changed in Google Ads or Meta this quarter - keep reading.
👉 What you'll do?

Paid media
Own and operate campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads

Work fluidly across all channels - not siloed to a single product or funnel

Manage budget allocation per channel and per product; participate in monthly spend planning

Brief the creative team on graphics and video; independently write ad copy and prototype ad concepts

Collect competitor benchmarks and creative references for briefs

Online sales
Full ownership of e-commerce channel performance: online SaaS plan sales and QES

Generate and test hypotheses: what to optimize, change, or experiment with

Design promotional mechanics and sales campaigns - going beyond recurring discount cycles

Think in terms of revenue, not just operational tasks

CRO and A/B testing
Plan and run A/B tests on landing pages, product pages, and checkout flows

Work with tools including Microsoft Clarity and VWO

Analyze the full conversion funnel - from page visit through purchase and into the product

Marketing automation
Build and optimize HubSpot sequences: onboarding (trial to paid), win-back, upsell/downgrade flows

Collaborate with the product team on retention mechanics and re-engagement campaigns

Reporting and analytics
Build and maintain Looker Studio dashboards for paid media and e-commerce

Analyze results and produce actionable recommendations - with Business Intelligence team support

Work with GA4 and Google Tag Manager at an operational level: conversion tracking audits, tag QA

Website and CMS
Ongoing development of pages in HubSpot CMS: landing pages, forms, new modules

Lead projects at the marketing-product intersection (e.g. registration flow redesign, new in-app mechanics)

Collaboration and stakeholder management
Present your own ideas and initiatives internally - with supporting data

Work cross-functionally with product, RevOps, and sales teams

Drive projects from concept to delivery - independently or in collaboration

Qualifications

👉 What we require?
Must-have:
Hands-on experience running paid campaigns across at least 2-3 channels (Google Ads, Meta Ads, LinkedIn Ads)

Understanding of the SaaS funnel - from acquisition through trial to retention and upsell

Comfort with analytics: GA4, Looker Studio, basic GTM

Experience with HubSpot or comparable marketing automation tools for email nurturing and flows

Business-level English - communication, copywriting, documentation

Results orientation - you think in MRR, churn, and LTV, not just CTR and CPM

Initiative - you bring ideas before anyone asks for them

Nice to have:
Experience with CRO and A/B testing tools (VWO, Optimizely, or similar)

HubSpot CMS, Elementor, Webflow, or Framer experience at landing page build level

Background in B2B SaaS or B2B services

Familiarity with the Polish B2B market and digital sales dynamics

Understanding of B2B marketing models (account-based thinking, enterprise funnels)

Additional Information

👉 What we offer?
Real ownership of outcomes - you're not here to "manage campaigns" for someone else

Tools: HubSpot, Looker Studio, GA4, VWO, Clarity, LinkedIn/Meta/Google Ads

Fully remote within the EU, flexible hours

A budget to manage and room to run your own test initiatives

A product that genuinely changes how organizations handle documents - not another generic SaaS

• In accordance with pay transparency regulations, candidates will be informed of the salary range at the first stage of the recruitment process, before being invited to an interview.