Google Ads (Paid Search) Specialist for B2B Lead Gen (HubSpot Experience Preferred) - No Agencies

Google Ads (Paid Search) Specialist for B2B Lead Gen (HubSpot Experience Preferred)

Note: We are only looking to work directly with individual freelancers. Agencies or teams will not be considered.

Overview

We’re a B2B security technology manufacturer looking for a paid search specialist to help us build and scale a high-performing Google Ads program focused on dealer acquisition and product demand generation.

This is not a “set it and forget it” role.

We’re looking for someone who understands search intent, lead quality, and conversion optimization, not just clicks and impressions.

Experience with HubSpot is a major plus, as our campaigns, landing pages, and attribution are all managed within that ecosystem.

Objectives

Generate qualified dealer leads (installers, integrators, AV pros)

Drive demand for security products and solutions

Improve cost per lead (CPL) and conversion rates over time

Build a scalable paid search foundation tied to real revenue

Responsibilities

Paid Search Strategy & Execution

Build and manage Google Ads campaigns (Search primarily, Display/Remarketing optional)

Develop keyword strategies based on intent (not just volume)

Structure campaigns for:

Dealer acquisition

Product-specific searches

Competitor targeting

Problem/solution searches

Optimization & Performance

Monitor and improve:

CTR

Conversion rates

Cost per lead

Run ongoing A/B tests (ad copy, landing pages, keyword structure)

Identify wasted spend and eliminate low-quality traffic

Conversion & Funnel Alignment

Work closely with our team to:

Align ads → landing pages → conversion goals

Recommend landing page improvements

Ensure messaging matches search intent

Tracking & Attribution (Important)

Set up and/or optimize tracking between Google Ads and HubSpot

Ensure we can track:

Lead source

Campaign performance

Down-funnel conversion quality

Requirements

Proven experience running Google Ads for B2B lead generation

Strong understanding of:

Keyword intent

Funnel stages

Conversion optimization

Experience with conversion tracking and analytics (GA4, GTM, etc.)

Ability to clearly explain strategy and performance

Strong Bonus

Experience with HubSpot:

Landing pages

Forms

Attribution tracking

Experience in:

Security / CCTV / IoT

Smart home or AV integration

Familiarity with CRM-based lead pipelines (not just form fills)

What We’re NOT Looking For

“Traffic-first” marketers focused on impressions over results

Ecommerce-only experience without B2B lead gen

Set-and-forget campaign management

Agencies that outsource work without transparency

Success Metrics

Cost per qualified lead

Conversion rate (click → lead)

Lead quality (based on downstream sales feedback)

Scalable campaign performance over time

(Optional but preferred) Share any examples of landing pages or funnels you’ve worked on.