General Marketing Manager

Please note that the hours for this position are Monday through Friday 9am to 6pm EST. Candidates not willing to work these hours will not be considered.

Louis Law Group, a fast paced, forward thinking law firm is currently seeking an experienced General Marketing Manager to lead and execute our digital marketing initiatives. This is a fully remote, hands-on role with a primary focus on email marketing, social media marketing, and AI-powered automation. This position is not entry-level. Only experienced candidates with a demonstrated marketing track record will be considered.

Candidates with legal marketing or law firm marketing experience are highly desired, particularly those familiar with regulated industries, client intake funnels, and compliance-conscious messaging.

Key Responsibilities
• Plan, execute, and optimize email marketing campaigns, including newsletters, drip sequences, and automated workflows
• Manage and scale social media marketing efforts across relevant platforms, including content strategy, scheduling, engagement, and performance tracking
• Design and maintain AI-driven marketing automations to improve lead nurturing, follow-up, and operational efficiency
• Maintain a structured marketing calendar aligned with business and intake goals
• Monitor performance metrics and deliver clear, actionable reports to leadership
• Collaborate with leadership to align marketing strategy with firm priorities and growth objectives
• Ensure brand consistency, professionalism, and compliance across all marketing channels

Key Performance Indicators (KPIs)Success in this role will be measured by, including but not limited to:
• Email campaign performance (open rates, click-through rates, conversion rates, and deliverability)
• Growth and engagement across social media platforms (follower growth, reach, engagement rate)
• Lead generation and intake support metrics (qualified leads, follow-ups, and conversion trends)
• Implementation and effectiveness of marketing automations (time saved, response speed, workflow accuracy)
• Consistency in meeting marketing calendar deadlines and reporting expectations

Required Qualifications
• Proven, hands-on experience in email marketing and social media marketing
• Demonstrated experience using AI tools and marketing automation platforms
• Ability to analyze marketing data and adjust strategy based on performance
• Strong written communication skills and attention to detail
• Ability to work independently, manage deadlines, and execute without constant oversight

Portfolio Requirement (Mandatory)Applicants must submit a portfolio showcasing relevant marketing work. This should include examples of:
• Email marketing campaigns
• Social media accounts or campaigns managed
• Automation workflows or AI-assisted marketing systems (when available)
Applications without a portfolio will not be considered.

Preferred Qualifications
• Legal marketing or law firm marketing experience (highly desired)
• Experience marketing professional services or regulated industries
• Familiarity with CRM systems, intake workflows, and lead management
• Basic design, copyediting, or content production skills