Fractional Demand Gen

Head of Demand-Gen (Fractional)

We're looking for a fractional head of demand generation to join our marketing team for the next 3–6 months. There could be an opportunity to extend beyond if interest and experience align.

The big picture: This person will play an integral role in driving a predictable, scalable sales pipeline. As a company with both B2B Software and Service offerings, success depends on our ability to acquire and educate prospects — and quickly discern their area of interest. This role will help connect marketing efforts directly to pipeline outcomes, bringing structure, visibility, and performance to how we grow.

Go deeper: In this role, you will make an impact at Axios HQ by bringing your ability to:

• Build and execute demand generation programs that drive qualified pipeline

• Partner closely with sales to improve lead quality, conversion rates, and deal velocity

• Support and enhance outbound/ABM efforts with proven campaigns

• Identify quick wins while developing and delivering on a roadmap of scalable growth programs

• Identify and implement opportunities to use AI across demand generation and marketing operations — from campaign execution to personalization and performance optimization

• Audit and optimize our marketing infrastructure (primarily HubSpot), including:

  • Lifecycle stages

  • Lead routing and workflows

  • Campaign tracking and attribution

• Evaluate channel performance and collaborate in how we allocate resources

• Measure and accurately report on marketing's impact on revenue

The details: Ideal candidates will have an entrepreneurial spirit — you like to tinker, have a bias for action, are highly collaborative, experimental, and solutions-oriented. You're just as willing to set up a campaign in HubSpot as you are to tweak a piece of creative in Canva. In short, you find challenges exciting and have the how hard could it be gene. You have a passion for Axios HQ's mission, as well as:

• 6–10+ years of experience across demand generation and marketing operations

• Experience operating and optimizing both Inbound marketing and ABM motions

• Experience partnering closely with sales teams in mid-market and enterprise spaces

• Proven ability to drive pipeline and revenue, not just leads or engagement metrics

• Strong writing skills and creativity, able to develop your own emails, ads, and landing pages independently and also with the support and collaboration of content and customer marketing

• Highly analytical and data-driven, with the ability to translate insights into action

• Strong hands-on experience in HubSpot, with a deep understanding of:

  • Funnel design and conversion optimization

  • Lead scoring, routing, workflows, and lifecycle stages

  • Attribution and performance measurement

• Owner mindset — comfortable balancing strategy and execution without heavy oversight

• Organized and detail-oriented, with a focus on building scalable, repeatable systems

Nice to haves:

• Experience managing 6–7-figure budgets

• Experience in SaaS and Services or a hybrid-revenue model

• Experience at a startup or growth-stage company

• Experience in the employee engagement or internal comms space

• Experience managing contractors — especially paid advertising — and shaping strategy

Equal Opportunity Employer Statement

Axios HQ is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios HQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.