Fractional CMO

Fractional CM0/ Marketing Advisor:

Palm Berries is a fast-growing premium açaí bowl and smoothie brand with multiple locations across the Southeast and an expanding franchise network. What started as a single location has grown into a brand focused on high-quality ingredients, strong community presence, and a distinct brand identity.

As we continue expanding, we are looking for a Fractional CMO / Marketing Advisor to work closely with the founder and leadership team to strengthen our marketing strategy and support the next phase of growth.

About The Role:

This is a part-time advisory role ideal for an experienced marketing leader who enjoys working with founder-led consumer brands. You will help guide the overall marketing strategy, refine brand positioning, and build systems that support growth across multiple locations.

Key Focus Areas:
• Brand positioning and messaging
• Marketing strategy for multi-location retail
• Store launch and grand opening campaigns
• Customer acquisition and retention strategies
• Digital marketing performance and analytics
• Franchise marketing systems and support
• Building scalable marketing processes as the company grows

Ideal Background:

We are looking for someone who has experience building or scaling consumer-facing brands, particularly in food, beverage, hospitality, or retail.

Ideal candidates may have experience as:

• Chief Marketing Officer

• VP of Marketing

• Brand Director

• Growth Marketing Leader

• Advisor to consumer brands

Experience with multi-unit restaurants, franchise systems, or consumer lifestyle brands is a strong plus.

Engagement Structure:

• Fractional / advisory role

• Flexible hours

• Remote with occasional strategy sessions

• Opportunity to play a key role in shaping the long-term growth of the brand

About Palm Berries
• Palm Berries is built on the belief that great products, strong branding, and community connection create lasting brands. Our focus is on delivering high-quality açaí bowls and blends while building a brand that customers genuinely love.

If you are passionate about helping growing consumer brands reach the next stage, we’d love to connect. Please email me: [email protected]

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