Field Marketing Specialist - Del Mar, CA

About the position

Coldwell Banker Realty has been the #1 residential real estate brokerage in
America for 24+ years and we are looking for an enthusiastic and strategic Field
Marketing Specialist to support local real estate agents by helping them build
their business using Coldwell Banker’s industry-leading programs and technology
products. This position plays an important role by helping protect the company’s
brand image and showcasing our unique value proposition for agents (our “Core
4”).

We value diversity and are seeking a talented pool of candidates with different
perspectives and backgrounds. So, if you’ve been searching for a diverse and
inclusive environment where you can chase your curiosity, produce excellent
work, and tackle new challenges and opportunities daily, look no further!

Responsibilities
• Working with branch managers and leadership to identify and prioritize agents
who need strategic marketing and brand support
• Consulting with agents on personal marketing strategies, through group and
individual sessions, while showcasing our Core 4 (agent production, coaching,culture and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using
social media (organic and paid advertising), building an impactful onlineprofile, and promoting their online customer testimonials
• Conducting an annual review of agents’ “digital scorecard” to measure their
online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and
promoting/presenting marketing workshops in-office and online on multiplemarketing related topics.
• Supporting multiple offices in the region by attending and presenting at
group and one-on-one meetings, assisting with awards and recognitioninitiatives, and representing offices in community outreach and companycharitable events
• Reaching out to and assisting office staff with newly affiliated real estate
agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP agents,
and participating in the presentation with the branch manager
• Working with the creative team to create and manage local recruiting and ad
campaigns
• Attending and participating in regional marketing meetings and/or training
sessions
• Communicating regularly with the Field Marketing Manager and local leadership
on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting
intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols
related to marketing, such as acceptable Fair Housing language; national,state and local Association of REALTORS® requirements; MLS and all ColdwellBanker identity standards

Requirements
• 2-years’ experience in marketing, creative agency, or communications (field
marketing preferred)
• Prior real estate industry experience preferred
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.)
and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and
follow-up on open items to ensure a timely and acceptable closure

Nice-to-haves
• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving
skills
• Ability to communicate effectively and professionally with employees and
agents
• Demonstrate a solid understanding of basic design principles
• Experience working effectively within a multi-functional and multi-location
environment