Expert Social Media Manager – Mental Health & Wellness Brand (Instagram, TikTok, LinkedIn, Facebook)

We're a digital marketing agency seeking an expert-level Social Media Manager to run social media for a professional psychiatry and mental health practice. This is not an entry-level role — we need someone who has done this before, knows what performs, and can operate independently with minimal hand-holding.

This is an ongoing hourly engagement with consistent weekly hours and long-term potential for the right person.

What You'll Own:

Full content strategy and monthly content calendar across Instagram, TikTok, LinkedIn, and Facebook

Caption writing that is warm, professional, and resonant with a mental health audience

Scheduling and publishing on a consistent cadence

Community management — responding to comments and DMs with empathy and brand voice

Trend monitoring — identifying relevant audio, formats, and conversations to jump on

Monthly performance reporting with real insights, not just vanity metrics

Ongoing strategy refinement based on what's working

You're the right person if you:

Write English at a native or near-native level — this is non-negotiable

Have 3+ years managing social media professionally, not just personally

Have handled healthcare, wellness, mental health, or professional services accounts

Understand that mental health content requires a careful, empathetic tone — no clickbait, no hype

Can build a strategy, execute it, and tell us why it's working

Are responsive, reliable, and treat deadlines like commitments

Preferred Qualifications:

Proven track record growing audiences in wellness or healthcare niches

Experience with paid social or boosted posts is a plus

Proficiency in scheduling tools (Later, Buffer, Hootsuite, or similar)

Canva or basic graphic design skills

Comfortable working with a remote agency team

Engagement Details:

Hourly rate: Please propose your rate — we are looking for expert-level talent and will pay accordingly

Hours: Approximately 8–12 hours per week to start

Long-term: This is an ongoing role with room to grow

To apply, you must include:

Links to 2–3 active accounts you currently manage or have recently managed

A brief paragraph on your experience with healthcare or wellness brands

Your hourly rate

Applications without a portfolio will not be considered.