**Experienced Health System and Organized Customer Brand Liaison – Vaccines**

Join arenaflex, a global leader in healthcare innovation, as we seek a highly skilled and experienced Health System & Organized Customer Brand Liaison to lead all coordination and strategy between our health system marketing team and the brand and portfolio marketing teams. As a key member of our team, you will play a critical role in driving business growth, developing comprehensive B2B customer strategies, and contributing to brand promotional development.

• *About arenaflex**

arenaflex is an innovative global healthcare company that helps the world stay ahead of infectious diseases by delivering more than 500 million vaccine doses a year. Our talented teams are exploring new technologies to protect people and promote healthy communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

• *Main Responsibilities:**

• Lead the coordination, strategy, and execution between all brand marketing teams and the health system/account management team. This important role will liaise with the Marketing organization on a daily basis and serve as a single point of contact between these two very large and complex organizations.
• Facilitate Health Information technology focus areas and B2B partnerships based on the brand leverage points across the Vaccine portfolio.
• Lead the incorporation of brand strategies into the broader health system and channel (W/D, GPO, PBG) strategy
• Develop and execute comprehensive large organized customer (LOC) marketing strategies to promote our healthcare products/services and achieve brand objectives
• Lead and conduct thorough market research to service our brands and analysis to identify market trends, competitive landscape, and target audience insights.
• Lead the coordination with brand marketing teams to ensure content meets the needs of our LOC customers.
• Drive the development of creative and compelling brand marketing materials for our LOCs, including promotional content that is both digital and technology forward
• Monitor and analyze marketing data and metrics to measure the effectiveness of campaigns, identify areas for improvement, and inform strategic decision-making.
• Stay abreast of industry trends, healthcare regulations, and emerging marketing strategies to drive innovation and ensure our brands are aligned
• Represent the company at industry conferences, trade shows, and other marketing events.
• Collaborate with the broader health system marketing team in developing and implementing marketing budgets, forecasting, and reporting on marketing performance.

• *About You**

• **THE SKILL AND CAPABILITIES**
+ Vast understanding of healthcare Industry, health systems, W/Ds, GPOs, PBGs, and key functional areas within a health system and other channel partners+ Knowledge of arenaflex vaccine brands+ Demonstrate outside in marketing and ensure our brands are tied to customer care about+ Aggregate and package up digestible and actionable customer insights to share back to the Brand teams.

• *Key Competencies:**

• **Market Research and Analysis:** The ability to conduct thorough market research, analyze data, and identify market trends and opportunities is crucial for developing effective marketing strategies.
• **Asset Management:** Understanding how to position and manage our organizational value including messaging, identity, and maintaining value consistency across various channels.
• **Content Creation and Copywriting:** Strong skills in creating compelling and engaging content, including writing marketing materials, social media content, and customer communication content.
• **Relationship Building:** Building and maintaining relationships with key stakeholders, including C-D suite leaders, healthcare professionals, industry influencers, and potential partners, to support marketing initiatives and drive business growth.
• **Project Management:** Effectively managing marketing projects, including planning, budgeting, and coordinating cross-functional teams to ensure successful execution of campaigns and initiatives.
• **Data Analysis and Reporting:** Proficiency in analyzing marketing data, generating reports, and presenting insights to inform decision-making and optimize marketing strategies.
• **Compliance and Regulatory Knowledge:** Understanding healthcare regulations, compliance guidelines, and ethical considerations to ensure all marketing efforts adhere to legal and industry standards.
• **Communication and Presentation:** Strong communication skills, both written and verbal, to effectively convey complex healthcare information to diverse audiences and present marketing strategies and results to stakeholders.
• **Adaptability and Continuous Learning:** Being adaptable to changing industry trends and technologies, and demonstrating a commitment to continuous learning and professional development to stay updated with the latest marketing practices in the healthcare sector.

• *Qualifications:**

• Travel up to 20% of time
• Bachelor’s degree required, MBA or other advanced degree preferred
• 7-10 years pharmaceutical, biotech, medical devices and related industries
• Experience working with account management, health systems, and channel partners
• 7+ years of experience in marketing function

• *Professional Skills:**

• **Marketing Strategy:** Develop effective marketing plans and strategies to promote healthcare services or products.
• **Market Research:** Conduct research to understand target audiences, market trends, and competitor analysis.
• **Content Creation:** Create compelling and informative content, including blog posts, articles, videos, and infographics, to educate and engage the target audience.
• **Branding and Positioning:** Develop and maintain a strong brand identity for LOCs, ensuring consistency across all marketing materials.
• **Communication Skills:** Effectively communicate with internal teams and external customers
• **Analytical Skills:** Use data analytics tools to measure the effectiveness of marketing campaigns, track key performance indicators, and make data-driven decisions.
• **Compliance and Ethics:** Understand and adhere to legal and ethical guidelines specific to healthcare marketing, ensuring all marketing efforts are compliant.
• **Relationship Building:** Foster strong relationships with healthcare providers, stakeholders, and industry influencers to enhance brand reputation and partnership opportunities.
• **Adaptability:** Stay updated with the latest trends in healthcare marketing and adapt strategies accordingly to meet the evolving needs of the industry.

• *Why Choose arenaflex?**

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

• *Compensation and Benefits:**

• The salary range for this position is: $172,500.00 – $249,166.66
• All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the [benefits.sanofiusallwell.com](https://benefits.sanofiusallwell.com/fleet/public/index/ba511bf8-5c32-4828-9861-ab985fffab90/?cid=sanofi) link.

• *Equal Opportunity Employer:**

arenaflex Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

• *Apply Now:**

If you are a motivated and experienced professional looking to make a real impact in the healthcare industry, we encourage you to apply for this exciting opportunity. Join our team and be part of a dynamic and innovative organization that is shaping the future of healthcare.