Experienced Digital Marketing and Administrative Support Specialist for Remote Part-Time Opportunity

Introduction to blithequark

At blithequark, we are passionate about creating a lasting digital connection with our consumers and driving brand awareness through innovative marketing strategies. As a leader in our industry, we are committed to staying at the forefront of the latest trends and technologies. Our team is dedicated to delivering exceptional results and providing a seamless user experience. We are now seeking an experienced Digital Marketing and Administrative Support Specialist to join our team on a part-time, remote basis. If you are a motivated and creative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.

Job Responsibilities

As a Digital Marketing and Administrative Support Specialist at blithequark, you will play a key role in developing and implementing our digital marketing strategies. Your responsibilities will include:
• Assisting in the formulation of strategies to build a lasting digital connection with consumers and increase brand awareness
• Planning and monitoring our ongoing company presence on social media platforms, including Twitter, Facebook, and other relevant channels
• Launching optimized online adverts through Google Adwords, Facebook, and other platforms to drive website traffic and boost conversions
• Being actively involved in SEO efforts, including keyword research, image optimization, and other techniques to improve our search engine rankings
• Preparing online newsletters and promotional emails, and organizing their distribution through various channels to engage with our audience
• Providing creative ideas for content marketing and updating our website to ensure it remains fresh and relevant
• Collaborating with our designers to improve user experience and ensure our website is visually appealing and easy to navigate
• Measuring the performance of our digital marketing efforts using a variety of web analytics tools, including Google Analytics and WebTrends
• Acquiring insight into online marketing trends and keeping our strategies up-to-date to stay ahead of the competition
• Maintaining partnerships with media agencies and vendors to ensure we are getting the best possible results from our marketing efforts

Administrative Support Responsibilities

In addition to your digital marketing responsibilities, you will also provide administrative support to our team. This will include:
• Providing data entry support to ensure our systems are up-to-date and accurate
• Assisting with general administrative tasks, such as scheduling appointments and responding to emails
• Helping to maintain our filing systems, both physical and digital, to ensure we are compliant with relevant regulations
• Providing exceptional customer service to our clients and responding to their queries in a timely and professional manner

Essential Qualifications

To be successful in this role, you will need:
• Proven experience as a Digital Marketing Executive or similar role, with a strong understanding of digital marketing concepts and best practices
• Excellent understanding of B2C social media, Google Adwords, and email campaigns, as well as SEO/SEM principles
• Working knowledge of ad serving tools, such as DART and Atlas, and web analytics tools, including Google Analytics and WebTrends
• Skills and experience in creative content writing, with the ability to produce high-quality, engaging content
• Analytical mindset and critical thinking, with the ability to measure and analyze the performance of our digital marketing efforts
• Excellent communication and interpersonal skills, with the ability to collaborate with our designers and other stakeholders
• A BSc/BA in marketing or a relevant field, with a strong academic record and a passion for digital marketing

Preferred Qualifications

While not essential, the following qualifications and skills would be desirable:
• Experience working in a remote or part-time capacity, with the ability to manage your time effectively and work independently
• Knowledge of other digital marketing tools and platforms, such as HubSpot or Marketo
• Experience with data analysis and reporting, with the ability to provide insights and recommendations to our team
• Certifications or training in digital marketing, such as Google Analytics or HubSpot certifications
• A portfolio of your work, showcasing your creative and analytical skills

Skills and Competencies

To succeed in this role, you will need to possess the following skills and competencies:
• Communication skills: The ability to communicate effectively with our team, clients, and stakeholders, both verbally and in wri