Events & Partner Marketing Manager

Position Summary

We're looking for a driven, detail-oriented Events and Partner Marketing Manager to join Okendo's marketing team. Okendo is the customer marketing platform trusted by 18,000+ Shopify brands to turn one-time shoppers into Superfans, and events are a core part of how we show up for that community. In this role, you'll own Okendo's full event program — from industry trade shows and co-sponsored activations with Shopify ecosystem partners to our own branded webinar series, merchant dinners, and happy hours — while also managing the co-marketing relationships that power those programs. This is a role for someone who is equally comfortable negotiating a venue contract, briefing a creative team on webinar assets, and presenting event performance to marketing leadership.

How you'll create impact:

Events

Own and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinars

Manage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpot

Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips

Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion

Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts

Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed

Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced

Partner Marketing

Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels

Coordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assets

Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team

Build and maintain strong working relationships with partner marketing contacts across the Shopify ecosystem

Cross-functional

Partner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownership

Collaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphics

Work with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each event

What we need from you:

3+ years of marketing experience with meaningful hands-on event planning and execution

Proven track record managing the full event lifecycle, from concept and logistics through invitations, registration, on-site coordination, and post-event reporting

Experience managing co-marketing or partner marketing relationships, ideally in a SaaS or ecommerce context

Familiarity with the Shopify ecosystem a strong plus

Strong HubSpot skills including list management, automated email sequences, forms, and reporting dashboards

Experience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholders

Analytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targets

Excellent written skills — comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbs

Strong project management skills with the ability to run multiple events and partner programs simultaneously without losing track of the details

A "no task too small" attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadership

1-Month Success

Get across Okendo's ideal customer profile, the Shopify merchant landscape, and the existing co-marketing partner relationships

Complete Okendo onboarding and product certification across Reviews, Referrals, Loyalty, Quizzes, and Surveys

Audit the current events calendar, in-flight partner programs, and reporting setup in HubSpot

Shadow and begin supporting execution on any in-flight events, webinars, or newsletter cycles

6-Month Success

Own the events calendar with full visibility into second-half priorities, sales-qualified lead targets, and budget

Have executed at least 2 to 3 events end-to-end with measurable outcomes

Managing the monthly newsletter contribution cycle and at least one co-webinar with a Shopify ecosystem partner

Presenting event performance independently at the monthly demand roundtable

1-Year Success

Recognized as the go-to person for all things events and partner marketing at Okendo

Built a repeatable events playbook covering logistics, invitations, promotion, attribution, and post-event reporting

Quantifiably contributed to pipeline through event-sourced and event-influenced leads tracked against quarterly targets

Proactively proposed and launched new event formats or partner co-marketing programs that expand Okendo's presence in the Shopify ecosystem

Why Okendo?

We're product-centric, customer-obsessed and on a mission to build the world's best commerce enablement software. If you like being at the bleeding edge of marketing tech and working with passionate people then Okendo is for you.

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