Event Marketing Coordinator

About Customer.io

Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

About the role

Hi, my name is Rosie De La Cruz, Events Lead at Customer.io. I'm looking for an Event Marketing Coordinator to help bring Customer.io to life across North America.

You'll own the execution of events that spark curiosity, deepen relationships, and fuel our demand engine - from hosted dinners and field activations to sponsored conferences and webinars. You'll partner with teams across Demand Gen, Sales, Customer Success, Brand, and Partnerships to create experiences that feel polished, thoughtful, and unmistakably us.

If you love crafting memorable moments, thrive in fast-moving environments, and get energized by turning events into pipeline - this role is for you.

This role includes 15%+ travel for field events, conferences, and onsite support.

What we value

Human-centered experiences - thoughtful, relevant, and genuinely useful

Collaborative energy - you work smoothly across teams and make alignment feel easy

Insight-driven decisions - data guides you, but the attendee experience stays at the center

Action with intention - move quickly, adapt gracefully, learn from every event

Operational clarity - structure, calm, and consistency in fast-moving work

What you'll do

North America Events Calendar & Project Management

Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions

Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics

Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals

Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support

Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up

Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets

Customer Events

Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts

Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline

Identify opportunities to grow the customer event program and increase its impact on retention and advocacy

Performance & Optimization

Track event performance - registrations, attendance, engagement, and pipeline impact

Share insights and recommendations to improve ROI and attendee experience

Maintain documentation, templates, and repeatable workflows that make running events more scalable

What we're looking for

Located in North America

2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS

Experience running a mix of virtual events, webinars, and in-person activations

Strong project management skills - you juggle timelines, tasks, and teams with ease

Nice to have:

Experience collaborating with Sales on event-driven follow-up

Comfortable with marketing automation tools (Customer.io, HubSpot, Marketo, etc.) and Salesforce

Understanding of lead capture, UTMs, attribution, and event funnel performance

Compensation & Benefits

We believe in transparency. Starting salary for this role is $85,000 - $95,000 USD depending on experience and subject to market rate adjustment.

We know our people are what make us great, and we're committed to taking great care of them. Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family. We also offer 16 weeks paid parental leave, unlimited PTO, stipends for remote work and wellness, a professional development budget, and more.

See full benefits here →

Our Process

No gotchas, no trick questions - just a clear, human process designed to help both of us make an informed decision.

30-minute video call with Recruiter

30-minute video call with Events Manager

Take-home assignment

45-minute review call with Cross-Functional Partners

30-minute video call with Hiring Manager

All final candidates will complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Zoom is the only video conference platform we use. Virtual interviews will be conducted using video, and offers will be extended in writing on official Customer.io letterhead. If you have any questions please contact [email protected].

Join us!

Check out our careers page for more information about why you should come work with us. We believe in empathy, transparency, responsibility, and, yes, a little awkwardness. If you're excited by what you read - apply now.