Email Strategy Content Designer V

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This a Full Remote job, the offer is available from: Canada, California (USA)

Title: Email Strategy Content Designer V

Duration: 12+months contract (High chance of Extension)

Location: Remote PST Preferred

Start Date: ASAP

Pay Range: $75/hr to $80/hr (DOE)

DESCRIPTION

Our Growth team is seeking a Senior Content Designer to lead content development and strategy for our email program. This CW will focus on evolving a B2C lifecycle email system that supports awareness, retention, and resurrection—with an emphasis on clear, user-centered messaging and a rigorous experimentation practice.

The ideal candidate is a hybrid strategist-maker: someone who can write and design excellent email content, translate lifecycle strategy into buildable requirements, and own the creation of governance and a scalable playbook so the program can grow responsibly across devices and product lines.

RESPONSIBILITIES

● Drive email optimization

● Iterate on content, targeting, sequencing, and cadence based on prior learnings and performance.

● Improve modular email components (subject/preheader/body/CTA patterns) to increase speed and quality of iteration.

● Improve + expand resurrection efforts

● Improve emails supporting the portfolio of Wearables devices and identify opportunities for improvements that enable the team to meet and exceed goals.

● Develop and execute ~5–6 experiments (e.g., positioning, content depth, personalization, cadence, segmentation, creative system changes).

● Define hypotheses, success metrics, guardrails, and document learnings to compound results over time.

● Extend email strategy to all new devices

● Ensure messaging consistency and quality as we scale to new device cohorts and surfaces.

● Partner with Product design, Product Management, Product Marketing and Engineering to align on eligibility logic, suppression rules, and QA requirements.

Job Description

● Own governance + playbook creation

● Draft guardrails and streamline governance for email distribution (targeting, frequency caps, suppression, content quality standards, and approval paths).

● Define a Wearables Growth Email Playbook, including:

● What “warrants discovery” (decision framework for when to email vs not email, and when to use alternative channels)

● Lifecycle principles and stage-based guidance

● Experimentation standards (how we test; what we don’t test; how we read results)

● Templates and content modules (subject/preheader patterns, body structures, CTA rules)

● QA checklist (links, rendering, fallbacks, personalization tokens, localization/accessibility considerations)

● Measurement basics (primary/secondary metrics, holdout guidance where applicable)

● Reassess onboarding series strategy

● Current lifecycle/onboarding series is neutral (not driving value, not detracting).

● Evaluate whether onboarding email should exist as a product experience, and if so, propose a clearer strategy:

● audience definition, stage goals, triggers, messaging system, cadence, and success metrics

● Recommend redesign, consolidation, or deprecation based on evidence and constraints.

● Cross-functional collaboration

● Partner closely with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy partners.

● Translate strategy into crisp requirements (event triggers, audience definitions, dynamic content rules, fallbacks, QA cases).

YOU’RE A GOOD FIT IF…

● You’ve led lifecycle email strategies for B2C companies (awareness → retention → winback), ideally in a high-scale environment.

● You can operate independently: create direction, align partners, and drive execution independently.

● You have strong craft in conversion-focused email writing (subject/preheader, hierarchy, skimmability, CTA clarity, tone control).

● You’re fluent in lifecycle fundamentals:

● Lifecycle mapping (stages, entry/exit criteria, goals)

● Segmentation design (behavior-based cohorts + suppression logic)

● Journey design (triggers vs campaigns, sequencing, frequency strategy)

● You have an optimization mindset:

● hypothesis-driven experimentation, clean readouts, and durable learnings documentation

● You can work effectively with a home-grown stack:

● write specs engineers can implement; understand constraints; maintain quality through QA rigor

Job Description

● You understand deliverability basics and email health:

● reputation, frequency discipline, unsubscribe/spam guardrails, sunset policies

● You communicate clearly, manage stakeholders well, and thrive in ambiguous problem spaces.

NICE TO HAVE

● Experience owning governance frameworks/playbooks for scaled messaging programs.

● Familiarity with incremental measurement approaches (holdouts, lift, novelty effects).

● Experience with consumer hardware ecosystems and multi-device communication patterns.

● Accessibility and localization experience for email.

REQUIRED

● Exceptional writing, editing, and content judgment.

● Demonstrated lifecycle/CRM or com