Director of Marketing

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

About the Position

We are looking for a Director of Marketing to own our marketing strategy & drive outcomes for the SolarWinds ITSM business. This role includes responsibilities for all marketing related activities (e.g., digital marketing, event strategy, product go-to-markets, etc.) along with business outcomes (e.g. sales pipeline, closed won revenue, customer NPS, etc). You will get to create and refine our metrics and help define what success looks like for our business. With these “desired outcomes” in mind, you will orchestrate multiple processes and work across matrix resources to drive programs and campaigns to attract customers to the ITSM portfolio of products.

About You

You care deeply about marketing, and your passion inspires others in the organization to care about it. You understand SaaS, on-prem, and recurring revenue models really well and have a successful history of accelerating a company's ability to grow across a variety of markets. You are a curious experimenter, structured thinker, and have a relentless drive to grow a complex, multi-faceted business that spans both SMB and Enterprise buying motions.

Preferred Time Zone: CST & EST

Core Leadership Principles

Execution & Ownership

Sets pace and drives accountability across the organization

Owns business outcomes and delivers against committed targets

Operates with urgency and follows through despite ambiguity

Structured & Analytical Thinking

Approaches problems with rigor, clarity, and data-driven thinking

Translates complexity into clear priorities and measurable plans

Builds scalable processes that enable consistent execution

Leadership & Influence

Builds and develops high-performing teams

Leads cross-functionally to align stakeholders and drive outcomes

Balances strategic direction with hands-on leadership

Responsibilities

Own Pipeline & Revenue Outcomes

Own marketing’s contribution to pipeline, sales opportunities, and closed-won revenue

Build predictable demand generation programs that drive efficient pipeline growth and CAC

Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions

Partner with Sales to improve conversion rates, funnel velocity, and win rates

Lead Go-to-Market Strategy

Own end-to-end GTM strategy including positioning, messaging, and product launches

Define ICPs, segmentation, and personas across SMB and Enterprise markets

Develop pricing, packaging, and promotion strategies aligned to growth goals

Expand into new markets and verticals through targeted channel strategies

Build & Optimize the Full Funnel

Design and optimize the end-to-end funnel from lead capture through closed-won and expansion

Establish lead qualification and segmentation frameworks to improve pipeline quality

Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability

Implement lifecycle marketing to improve conversion, retention, and LTV

Drive Measurement & Reporting

Define and track key performance metrics (pipeline, conversion, CAC, LTV, ROI)

Build reporting frameworks and forecasts for pipeline contribution

Lead performance reviews and ongoing optimization

Communicate results and insights to executive leadership and board stakeholders

Leverage Technology & Data

Own and optimize the marketing tech stack (CRM, automation, analytics)

Use data and segmentation to improve targeting and campaign performance

Ensure data integrity and attribution accuracy in partnership with RevOps

Build & Lead the Team

Hire, develop, and scale a high-performing marketing team

Establish a culture of accountability and continuous improvement

Align team priorities to business outcomes and growth objectives

Required Qualifications

10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role

Proven ownership of revenue-impacting marketing strategy at the product line or business unit level

Experience operating in a SaaS or hybrid SaaS + on-prem environment

Demonstrated track record of driving measurable outcomes (e.g., pipeline generation, revenue growth, conversion rates, CAC efficiency)

Experience leading and managing marketing teams, including hiring, developing, and scaling talent

Bachelor’s degree in a relevant field or equivalent practical experience

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice