Join arenaflex as Director of Consumer Data Collection and Activation

Are you passionate about transforming how brands connect with consumers in the digital age? Do you have a strategic mindset and thrive on building data-driven customer engagement ecosystems? arenaflex is seeking a visionary Director of Consumer Data Collection and Activation to lead our first-party data strategy and drive innovative customer engagement initiatives across our digital landscape.

At arenaflex, we believe that understanding our consumers is the cornerstone of creating meaningful, lasting connections. As the Director of Consumer Data Collection and Activation, you will play a pivotal role in shaping how we collect, manage, and leverage first-party consumer data to deliver personalized experiences that resonate with diverse audiences across all digital touchpoints.

About arenaflex

arenaflex is a global leader in consumer goods and entertainment, with a portfolio of over 200 beloved brands that touch lives around the world. Our innovative team culture encourages creativity, collaboration, and bold thinking. We pride ourselves on fostering an environment where diverse perspectives are valued, and where employees are empowered to make an impact. When you join arenaflex, you're not just accepting a job—you're becoming part of a legacy of brand excellence and consumer-centric innovation.

Position Overview

We are looking for an experienced professional to lead our first-party consumer data collection and activation strategies within the digital ecosystem. This role requires a strategic thinker who can collaborate effectively with cross-functional teams including Marketing Categories, IMX Media, Martech, and other internal or external brand development teams. The ideal candidate will be instrumental in enhancing consumer engagement, adoption, and loyalty across various digital channels.

As the Director of Consumer Data Collection and Activation, you will be responsible for developing and implementing comprehensive strategies that capture, manage, and activate first-party consumer data. You will work closely with multiple stakeholders to ensure our data initiatives align with overall business objectives while maintaining the highest standards of data privacy and compliance.

Key Responsibilities

Strategy Development: Create and implement comprehensive strategies for collecting, managing, and utilizing first-party buyer information across the digital ecosystem. This includes defining data governance frameworks, establishing quality standards, and ensuring data integrity across all platforms.

Data Collection Optimization: Design and enhance data collection structures, including website cookies, customer registrations, surveys, and other online interactions, to capture meaningful consumer information. Identify opportunities for data enrichment through third-party sources to enhance consumer profiles and segmentation.

Personalized Customer Journeys: Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance at every touchpoint. Lead end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.

Cross-Functional Collaboration: Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages data sharing and cross-functional teamwork.

Compliance and Privacy: Collaborate with legal and compliance teams to ensure data collection practices adhere to privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage.

Performance Analytics: Monitor and analyze the effectiveness of data collection methods and activation campaigns. Provide regular insights and recommendations to senior leadership on data strategy improvements and consumer engagement optimization.

Technology Leadership: Stay current with emerging data technologies and marketing automation platforms. Evaluate and recommend new tools and approaches that can enhance our data capabilities and competitive advantage.

Essential Qualifications

Education: Bachelor's degree in Marketing, Business Administration, Data Science, or a related field. Advanced degrees are a plus.

Experience: Minimum of 8-12 years of proven experience in Digital Customer Engagement, CRM Leadership, or similar executive positions. Experience in consumer goods, entertainment, or digital marketing agencies is highly desirable.

Technical Proficiency: Strong capability in marketing automation and CRM platforms, specifically Adobe Journey Analyzer and Adobe Experience Platform. Solid understanding of data analysis, customer segmentation, and targeting approaches.

Strategic Thinking: Ability to translate business objectives into meaningful customer engagement strategies. Proven track record of developing and executing data-driven marketing initiatives.

Communication Skills: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams and stakeholders. Ability to present complex data insights in clear, actionable terms.

Project Management: Strong coordination skills with the ability to manage multiple priorities in complex environments. Experience with stakeholder management and risk mitigation.

Preferred Qualifications

Experience with first-party data strategy development in regulated industries

Background in entertainment or consumer packaged goods sectors

Knowledge of emerging privacy regulations including GDPR, CCPA, and emerging global privacy frameworks

Experience with customer data platforms (CDP) implementation and management

Understanding of machine learning and AI applications in customer segmentation and personalization

Core Competencies

Data-Driven Mindset: Passion for leveraging data to inform strategic decisions and optimize customer experiences

Consumer Focus: Deep commitment to understanding and advocating for the best possible consumer experience

Innovation: Creative thinking with the ability to develop novel approaches to data collection and customer engagement

Collaboration: Strong interpersonal skills with the ability to work effectively across organizational boundaries

Adaptability: Comfortable working in fast-paced, evolving digital environments

Analytical Thinking: Strong problem-solving abilities with a data-informed approach to decision-making

Career Growth and Development

At arenaflex, we invest in our people! As the Director of Consumer Data Collection and Activation, you will have access to extensive professional development opportunities, including leadership training programs, industry conferences, and continuous learning resources. We support career advancement through internal mobility programs and mentorship opportunities.

This role offers significant exposure to senior leadership and provides a platform to make a substantial impact on our digital transformation initiatives. You will work alongside some of the brightest minds in the industry, learning from experienced brand leaders and contributing to innovative projects that shape the future of consumer engagement.

Work Environment and Culture

arenaflex boasts a dynamic, creative team culture that inspires innovation and celebrates achievement. We believe in work-life balance and offer flexible working arrangements to support your well-being. Our collaborative environment encourages open communication, diverse perspectives, and creative problem-solving.

You'll have the opportunity to work with over 200+ brands globally, gaining invaluable experience across multiple product categories and markets. Our inclusive culture values differences and believes that diverse teams drive better outcomes and more innovative solutions.

Compensation and Benefits

We offer a competitive compensation package that reflects the seniority and importance of this role. The expected annual salary range is $35-$40/hour, with opportunities for performance-based bonuses and equity participation. Our comprehensive benefits package includes:

Health, dental, and vision insurance

401(k) retirement plan with company matching

Paid time off and parental leave

Professional development and tuition reimbursement

Employee assistance programs

Discounts on arenaflex products and services

Location

This position is based in California, with flexibility for remote work arrangements. We maintain a hybrid work model that balances in-person collaboration with the convenience of working from home.

Why arenaflex?

By joining arenaflex, you'll become part of a company that values innovation, diversity, and consumer-centricity. Our portfolio represents some of the most iconic brands in the world, and we continue to invest in new products and experiences that delight consumers. We offer a workplace where your contributions matter, your voice is heard, and your career can flourish.

arenaflex is committed to building an inclusive workplace where all employees can thrive. We welcome candidates from all backgrounds and experiences to apply.

How to Apply

If you're ready to take the next step in your career and make an impact at arenaflex, we want to hear from you! Please submit your application along with your updated resume and a cover letter highlighting your relevant experience and why you're passionate about this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other protected characteristic.

Join arenaflex and help us shape the future of consumer engagement through data-driven innovation!

Note: This job description is intended to provide a general overview of the position and is not exhaustive. Duties and responsibilities may be adjusted based on business needs.

Director of Consumer Data Collection & Activation Strategy | First-Party Data & CRM Leadership