Director, Global Account Marketing

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Overview

SolarWinds is looking for a Director, Global Account Marketing to lead account-based marketing and outbound sales plays for priority accounts and key segments. This role sits at the intersection of marketing, sales, and operations, and is responsible for building coordinated programs that generate pipeline, accelerate deals, improve win rates, and drive measurable revenue impact.

This leader will shape the outbound playbook and motion in partnership with Sales and BDR leadership, aligning plays to segments, personas, buying committees, and regional priorities. They will bring an AI and automation mindset to build an outbound motion that consists of scalable, repeatable programs that can be measured, forecasted, and optimized over time.

The ideal candidate is both strategic and hands-on. They know how to turn market insight and sales feedback into clear plays, strong programs, and cross-functional execution. They are comfortable with messaging, experimentation, dashboards, attribution, pipeline reviews, and campaign performance, while also influencing stakeholders and driving alignment across teams.

Key Responsibilities

Strategy and Planning

Lead the global account marketing and sales play strategy for priority accounts and segments across new logo, cross-sell, upsell, and winback motions

Shape the sales playbook and outbound motions with Sales and BDR leadership

Build integrated plans by segment, region, solution, and audience

Develop multi-channel programs across ads, email, sales outreach, social, gifting, web, events, and partner activation

Turn business goals into clear plays, audience definitions, messaging, and execution plans

Help evolve SolarWinds' AI-driven marketing approach through smarter workflows, automation, and execution

Oversee targets across pipeline, conversion, deal velocity, win rate, average deal size, and revenue

Program Execution

Launch and optimize ABX programs and high-velocity outbound sales plays that help sellers drive pipeline

Create personalized account experiences using intent, firmographic, technographic, and engagement signals

Implement account and buying committee workflows, AI email personalization, develop dynamic account prioritization, and automate action plans and reporting

Partner with Field and Partner Marketing teams to adapt programs for regional and partner needs

Use data and experimentation to build scalable growth engines that improve over time

Sales and Cross-Functional Partnership

Serve as a strategic marketing partner to Sales, BDR, and Partner leaders

Align on target accounts, buying groups, sales motions, follow-up expectations, and shared success metrics

Work with Product Marketing, Content, Creative, Field Marketing, and Partner Marketing to create messaging and experiences that resonate with target accounts and buying groups

Maintain strong partnerships across Revenue Operations, Sales Operations, Marketing Operations, and Analytics

Team Leadership

Lead a team of 7 direct reports in a highly matrixed environment and influence across functions and levels

Establish clear priorities, operating rhythms, and accountability

Coach team through strong planning, execution discipline, and data-driven decision-making

Mentor team in demand strategy and support ongoing training and deveopment in AI and technology advancements

Qualifications

8+ years of B2B marketing experience in account-based marketing, field marketing, or demand generation, within SaaS or enterprise technology

Experience building and executing account marketing programs tied to pipeline and revenue outcomes

Proven ability to partner closely with Sales and BDR teams to build plays, shape outbound strategy, and improve account engagement

Strong understanding of segmentation, personas, buying committees, customer journeys, and go-to-market execution

Deep performance mindset with experience in funnel analytics, attribution, conversion optimization, and dashboard-driven decision making

Experience using data and experimentation to improve campaign effectiveness and build scalable growth programs

Hand-on experience building AI-assisted marketing workflows, automation, scoring, routing, and orchestration

Strong cross-functional leadership skills with the ability to partner with Sales, Marketing, Operations, and Executive stakeholders

Hands-on, resourceful, and detail-oriented with a bias toward action and measurable outcomes

Preferred Qualifications

Experience supporting observability, IT operations, infrastructure, cloud, or enterprise software buying motions

Experience with ABX and sales engagement platforms such as 6sense, Mutiny, Qualified, Outreach, LinkedIn Sales Navigator, Zapier, or similar tools

Experience managing budget decisions and investment tradeoffs against revenue goals

Experience managing budget decisions and investment tradeoffs against revenue goals

Global experience working across regions, sales teams, and partner motions

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice