Digital Optimization Analyst

Sunbelt Rentals, Inc. is a leading company in the equipment rental industry, seeking a Digital Optimization Analyst. This role is responsible for enhancing digital conversion performance through experimentation, data collection, and site improvements for websites and mobile apps.

Responsibilities

• Provide day-to-day analysis and tactical support using the search tech stack
• Execute A/B and multivariate tests in Adobe Target, including basic configuration, QA, and daily monitoring of active tests
• Use Google Analytics and ContentSquare to identify customer friction points, heatmaps, and error patterns to inform new test ideas
• Perform routine tuning and configuration of onsite search through Coveo, including adjusting relevance models and monitoring search-driven conversion
• Update Power BI and Looker Studio dashboards to track conversion KPIs; provide monthly reports on test impact and site health
• Monitor key metrics—conversion rate, cart abandonment, and error rates—and escalate performance anomalies to the technical team
• Partner with Product and Engineering to ensure proper tagging and measurement are in place for new feature releases
• Keep the optimization backlog organized, ensuring all ideas are documented with their corresponding data-driven hypothesis

Skills

• Bachelor's degree in economics, statistics, data science, business, or related field; master's degree a plus
• 1–3 years of hands-on experience in Digital Analytics (GA4, Google Ads, and Looker Studio)
• Functional knowledge of Adobe Target or other experimentation tools
• Ability to clearly explain 'what' happened in the data and ensure reporting deadlines are met consistently
• Strong analytical, problem-solving, communication and presentation skills; able to interpret complex datasets
• Strong analytical and problem-solving skills interpreting complex datasets
• Ability to manage and collaborate with onshore, near‑shore, and offshore vendors
• Intellectually curious, hungry to analyze and comfortable shifting between strategy and execution
• Thrives in a fast‑paced environment; adaptable to changing business needs
• Strong bias for action with the ability to prioritize and manage multiple initiatives
• Self‑starter who takes ownership, works independently, and brings energy and positivity to the team
• Prefer experience in SQL, PowerBI, and other data tools

Benefits

• Health, Dental and Vision plans
• 401(k) Match
• Volunteer time off
• Short-term and long-term disability
• Accident, Life and Travel insurance, as well as flexible spending
• Tuition Reimbursement Options
• Employee Assistance Program (EAP)
• Length of Service Awards
• 12-25 vacation days depending on years of service
• 5 sick days
• 6 holidays
• 2 half day holidays
• 2 floating holidays
• 1 inclusion day
• 1 volunteer day

Company Overview

Company H1B Sponsorship