Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist will support the execution of Jorie AI's marketing strategy across content, social media, digital campaigns, podcasts, SEO, and brand initiatives. This role is responsible for managing day-to-day marketing operations, developing content, maintaining marketing systems, supporting lead generation efforts, and ensuring a consistent brand presence across all channels.

The ideal candidate is a strong writer, organized project manager, and creative thinker who can thrive in a fast-paced healthcare technology environment.

Key Responsibilities

Content & Social Media

Manage social media publishing and engagement

Develop content calendars

Create thought leadership content

Support podcast promotion and distribution

Content Marketing & Copywriting

Write blogs and other marketing collateral

Repurpose content across channels

Assist with SEO strategy and optimization

Marketing Operations & Reporting

Track campaign performance and KPIs

Maintain HubSpot and marketing automation systems

Support lead tracking and reporting

Monitor content performance

Creative & Brand Support

Create and edit graphics using Canva or similar tools

Develop social media assets, presentations, and marketing materials

Maintain brand consistency

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field

3+ years marketing experience

Strong writing and editing skills

Social media management experience

Strong organizational and project management skills

Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

Healthcare or healthcare technology experience

HubSpot experience

Canva or graphic design experience

SEO experience

Podcast or video marketing experience

Event and conference marketing experience

Marketing analytics/reporting experience