Digital Marketing Manager (Google Ads & Meta Ads) – Luxury Fashion/E-Commerce

The Role

You will own and optimize our paid media strategy across Google and Meta, with a primary focus on increasing profitable revenue, improving ROAS, lowering customer acquisition costs, and scaling customer growth.

This is a hands-on role. We are not looking for someone who simply reports on performance—we need someone who can identify opportunities, implement changes, test aggressively, and drive measurable results.

Google Ads
• Manage Search, Shopping, Performance Max, and Remarketing campaigns
• Optimize product feeds and Merchant Center
• Improve ROAS, conversion rates, and customer acquisition costs
• Conduct keyword research and competitor analysis
• Build testing roadmaps for creative, audiences, and bidding strategies
• Monitor attribution and conversion tracking

Meta Ads
• Manage Facebook and Instagram advertising campaigns
• Develop audience strategies, retargeting funnels, and prospecting campaigns
• Analyze creative performance and provide recommendations
• Scale winning campaigns while maintaining profitability
• Work closely with our content and creative teams

Analytics & Reporting
• Own weekly and monthly performance reporting
• Analyze customer acquisition costs, MER, ROAS, AOV, conversion rates, and LTV
• Identify trends and opportunities for growth
• Make recommendations backed by data

Strategic Growth
• Develop customer acquisition strategies
• Identify opportunities across paid search, paid social, influencer, affiliate, and retention marketing
• Stay current on platform changes and best practices

Requirements

Must Have
• 4+ years managing Google Ads and Meta Ads
• Proven experience scaling e-commerce brands
• Strong understanding of attribution and conversion tracking
• Experience with Shopify
• Experience managing monthly ad budgets
• Strong analytical and reporting skills
• Ability to independently identify problems and implement solutions

Preferred
• Fashion, beauty, luxury, or lifestyle brand experience
• Experience with Klaviyo email marketing
• Experience with Google Analytics 4
• Experience with creative testing frameworks
• Understanding of customer lifetime value and retention metrics

Pay: $25.00 - $35.00 per hour

Work Location: Remote