Partner with sales leadership to identify, develop, and execute trade marketing solutions including programs and selling material.
Focus on top markets including state / regional chains.
Serve as a strategic link between sales leadership and brand excellence team.
Develop and execute compelling insight driven trade marketing programs.
Identify and activate custom promotional material and brand activations.
Customer facing selling role developing customized, powerful sales material and presentations.
Consulted internally on national program development and innovation.
Partner with Business Intelligence to provide general market and distributor sales teams with the tools and resources.
Conduct ongoing category and channel analysis.
Measure and evaluate trade programming initiatives.

Bachelor’s Degree required
5+ years of experience in sales or commercial marketing
Beverage Alcohol experience including understanding of the different channel dynamics
Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
Experience with syndicated data analysis and budget management
Adept at managing multiple priorities and projects in a fast-paced environment
Enjoys working collaboratively, yet comfortable operating in ambiguity
Creative, strategic thinker with ability to translate data into actionable insights
Skilled presenter
Self-motivated with a sense of urgency
Anticipated travel up to 25%

Benefits:

Customer Marketing Manager, General Market

Similar Jobs