CRO Specialist, DTC
Posted 2026-05-06
Remote, USA
Full-time
Immediate Start
- Job Description:
- Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction.
- Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion.
- Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams.
- Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity.
- Requirements:
- 3+ years in CRO or growth-focused web optimization, ideally within DTC consumable or wellness eCommerce brands.
- Proficiency in wireframing tools and Shopify; experience with Unbounce, Leadpages, or similar page builders.
- Comfortable with Google Analytics, Hotjar, or similar tools to uncover insights and guide testing priorities.
- Ability to connect ad creative, messaging, and landing page experience into one cohesive funnel.
- Strong communicator who thrives in a fast-moving, cross-functional environment.
- Benefits:
- Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
- Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
- Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.