CRM Specialist - Middle

Posted 2026-05-06
Remote, USA Full-time Immediate Start

This a Full Remote job, the offer is available from: Poland, Serbia, Georgia (USA)

Overview:

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist.

We need a true, experienced and accomplished professional who shares our culture and values.
Purpose of the role:

    You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies.Key responsibilities:
  • Strategy Execution: Implement and manage campaigns to optimise customer engagement
  • CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io
  • Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)
  • Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement
  • Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization
  • Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences
    Required Experience:
  • Experience: At least 1 year of professional experience in customer-facing or analytical roles
  • Technical Proficiency: Strong hands-on experience with Customer.io (setting up complex segments and automated flows) is mandatory
  • Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics
  • Communication: Excellent teamwork abilities and a proactive, responsible approach
  • English Proficiency: B2 level or higher (essential for working with technical interfaces and global strategies)
    Nice to have:
  • Understanding of Online Gambling
    Our Benefits:
  • Full-time remote work opportunities and flexible working hours
  • Private insurance
  • Additional 1 Day Off per calendar year
  • Sports program compensation
  • Comprehensive Mental Health Programme
  • Free online English lessons with a native speaker
  • Generous referral program
  • Training, internal workshops, and participation in international professional conferences and corporate events

This offer from "SOFTSWISS" has been enriched by Jobgether.com and got a 75% flex score.

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