Overview:

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist.

We need a true, experienced and accomplished professional who shares our culture and values.
Purpose of the role:

Strategy Execution: Implement and manage campaigns to optimise customer engagement
CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io
Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)
Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement
Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization
Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences

Experience: At least 1 year of professional experience in customer-facing or analytical roles
Technical Proficiency: Strong hands-on experience with Customer.io (setting up complex segments and automated flows) is mandatory
Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics
Communication: Excellent teamwork abilities and a proactive, responsible approach
English Proficiency:B2 level or higher (essential for working with technical interfaces and global strategies)

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events

CRM Specialist - Middle

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