CRM Manager

About the position

Malbon is looking for a CRM Manager to own and scale our customer communication channels—Email, SMS, and Push—with a clear mandate: drive revenue, retention, and lifetime value through best-in-class lifecycle marketing.This role sits at the intersection of strategy, execution, and analytics. You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, e-Comm, and Data to ensure every message is timely, relevant, and on-brand. Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.

Responsibilities
• Drive omni-channel retention and engagement strategies to drive growth for Malbon across North America and international markets
• Design and optimize lifecycle flows including welcome, abandonment, post-purchase, win-back, and loyalty
• Build segmentation frameworks based on behavior, lifecycle stage, and engagement
• Lead email and SMS marketing strategy, execution, and deliverability across multiple platforms
• Manage day-to-day performance of email, SMS, and Push, including automated and transactional campaigns
• Collaborate with marketing, ecommerce, creative, and external vendors to translate business objectives into CRM plans
• Plan and activate email, SMS, and Push for key brand initiatives and product launches
• Execute geo-targeted campaigns to support wholesale and field events
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
• Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy

Requirements
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
• 5+ years’ experience in relationship, digital, or email marketing required
• Strong understanding of direct-to-consumer strategies and digital marketing
• Experience with Google Analytics and 3rd Party Reporting Platforms preferred
• Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
• Demonstrates creativity and innovation, with a willingness to dive into data and support the team

Benefits
• Competitive plans for Medical, Dental, Vision
• 401(k) + matching
• Generous PTO policy + observed holiday calendar
• Monthly mobile/internet stipend
• Employee discount for eligible products on malbon.com