Creative Director- Health & Wellness -REMOTE - (PST REQUIRED)

The Creative Director will oversee the full creative function for Hi-Altitude’s brands, shaping visual identity, guiding creative strategy, and producing compelling work across digital, brand, product, and customer experience touchpoints. This leader will balance strong brand sensibility with data-informed decision-making and will play a key role in unifying creative execution across performance marketing, lifecycle, ecommerce, and brand storytelling.

You will lead a growing team of designers and collaborate closely with marketing, product, and leadership to translate insights into high-impact creative that performs.
• Lead, mentor, and develop an 8+ person creative team (with planned expansion in 2026) across brand, performance, and direct response initiatives
• Oversee creative workflow, project prioritization, and resource allocation for multiple concurrent initiatives
• Onboard new creative talent including direct response designers, UI/UX designers, email designers, and performance-focused designers
• Set clear performance expectations and provide regular feedback aligned with company goals and OKRs
• Champion a culture of innovation, creative excellence, collaboration, and data-informed iteration
• Own and evolve the visual identity systems for Hi-Altitude’s brand portfolio
• Maintain and develop brand guidelines, style guides, design systems, and visual toolkits
• Ensure cohesive and consistent creative execution across paid media, email, social, website, packaging, and all in-market brand touchpoints
• Shape and safeguard a modern, approachable, California-inspired aesthetic throughout the portfolio
• Lead creative strategy for campaigns, new product launches, packaging, websites, and overall brand storytelling
• Manage creative development for key marketing channels, including paid media (Google/Bing, Meta/TikTok), lifecycle marketing (email/SMS), and ecommerce/site design
• Deliver high-quality, conversion-focused creative that meets channel-specific performance benchmarks while upholding brand integrity
• Balance rapid production needs with the ongoing evolution of long-term brand identity
• Translate marketing insights and performance data into creative improvements through structured A/B testing, iteration, and optimization
• Collaborate closely with marketing and cross-functional leaders to prioritize initiatives and deliver creative assets on time and at a high standard
Qualifications
• 10+ years of experience in creative roles, including 5+ years in a senior leadership or team management position
• Direct leadership of creative teams of 5–10+ people, with demonstrated ability to manage workload, prioritize projects, and develop talent
• Experience across both brand-building creative and performance/direct-response creative—comfortable producing work that elevates brand identity and meets channel-specific performance goals
• Proven track record of delivering creative that drives commercial outcomes (e.g., CTR, CPA, ROAS, conversion rate) while maintaining strong brand standards
• Robust portfolio showcasing digital campaigns, brand identity work, paid media assets, and performance-oriented creative
• DTC or e-commerce experience with an understanding of rapid testing cycles, data-informed decision-making, and high-volume creative production
• Thrives in a fast-paced, remote-first environment with multiple stakeholders and shifting priorities
• Bachelor’s degree in Design, Marketing, Communications, or a related field preferred—but equivalent experience and a strong portfolio will be fully considered
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva
• Familiarity with Figma or Sketch for UI/UX collaboration
• Experience using project management tools such as Asana, Monday.com, or similar
• Bonus: Exposure to Klaviyo, Shopify, or comparable e-commerce and lifecycle tools
• Experience in supplements, wellness, beauty, or health-related industries, with an understanding of compliance considerations for claims and visuals
• Working knowledge of Shopify Plus, including collaborating on site updates and UX enhancements
• Background supporting subscription or retention-focused creative, including lifecycle campaigns
• Experience collaborating with external creative, media, or performance agencies, including providing briefs, reviewing assets, and optimizing based on insights

What do you get for being so cool and joining our team?
• Competitive salary:$162,000 - $190,000 (based on experience)
• Fully remote position in Los Angeles
• Generous PTO + 5 Health and Wellness days + 9 annual company holidays
• Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1200/annual Work From Home (WFH) stipend
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture!!
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance