Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.
Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.
Write conversion-focused print copy that aligns with client lead generation goals.
Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.
Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.
Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.

Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.
A proven track record of creating copy that drives specific conversion actions.
Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.
Always possess strong internal and client communication skills and a collaborative mindset.
Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.
Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.
Current work experience writing conversion copy for TV, video and print.
Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.
A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.

Conversion Copywriter, Print

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