Content & Social Media Coordinator

Arrae is seeking a creative and camera-ready Content & Social Media Coordinator to enhance their presence on TikTok and other social media platforms. The role involves producing engaging short-form videos, optimizing content for TikTok Shop, and collaborating with the social team to develop new content strategies that drive engagement and growth.

Responsibilities

• Film, edit, and produce short-form videos that align with arrae’s brand voice, visual identity, and storytelling style
• Serve as an on-camera personality for TikTok, delivering content that is: energetic, relatable, confident, witty, and authentic
• Shoot TikTok-first concepts using in-app features, trending formats, and arrae’s messaging guidelines
• Support the creation of TikTok ad concepts by filming UGC-style footage, testing hooks, and producing platform-native creative
• Optimize content specifically for TikTok Shop, including shoppable videos and product showcases
• Produce evergreen content designed for the TikTok Shop affiliate program
• Capture behind-the-scenes content at photoshoots, launch events, retail visits, and day-in-the-office moments featuring team members and founders
• Actively monitor, respond, and engage with our community across all social platforms: comments, DMs, tags, and trending conversations
• Work with the Head of Social to test and execute new content strategies that drive engagement, growth, and awareness
• Assist in developing weekly content calendars tied to launches, campaigns, and platform trends
• Conduct ongoing trend and competitor research to pitch fresh, platform-native content ideas

Skills

• BA Degree preferred, or equivalent experience
• Proven experience creating short-form social content, with a strong on-camera presence and portfolio
• Analytical mindset with the ability to look at TikTok Shop performance data to iterate on hooks and CTAs
• Strong storytelling skills and visual taste
• Proficient in mobile editing tools and fluent in TikTok, Instagram, and YouTube content formats
• Excellent written communication and ability to craft engaging, platform-native copy
• Strong understanding of social trends and content strategy, with the ability to pivot quickly
• Collaborative, proactive, and comfortable working in a fast-paced, startup-like environment
• Passion for wellness, lifestyle, and brand storytelling
• Based in Los Angeles and available for a hybrid schedule (in-person 3 days a week)

Company Overview

Company H1B Sponsorship