Consumer Marketing Specialist

O’Neill Vintners & Distillers is one of California's largest wineries, dedicated to sustainability and quality. They are seeking a dynamic Consumer Marketing Specialist to plan and execute impactful marketing initiatives across their brand portfolio, focusing on brand activations, events, and consumer communications.

Responsibilities

• Plan and execute brand activations, partnerships, trade events, distributor events, hospitality experiences, and community events aligned with brand strategies
• Assist with in-market planning, including GSMs, launches, distributor events, and incentive trips. Support launch decks and activation toolkits
• Ensure all activations reflect the brand’s experiential identity and deliver a cohesive consumer experience
• Manage permits, COIs, contracts, shipping, vendor coordination, on-site setup/teardown, and event kits
• Support experience design for hospitality and sales activations, ensuring strong brand touchpoints and compliance standards
• Ensure all events adhere to in-market compliance, event compliance standards, and company policies
• Plan and support marketing initiatives for Estates, including Robert Hall and Ram’s Gate, to drive luxury brand messaging through experience, design, communication, and all other consumer touchpoints
• Support teams leading Estates, such as DTC and Hospitality, in marketing campaigns, promotions, and other consumer touchpoints
• Support in design-related needs for Brand activations, consumer touchpoints, and Estates
• Support in consumer-facing merchandise creation, sourcing, and design as required for events, activations, estates, and other consumer-facing outlets
• Track project-based budgets and maintain spend within approved GL accounts; support the approvals process
• Assist in identifying and executing trending partnerships and community initiatives that enhance brand awareness
• Support in PR/Communication functions to drive consumer brand awareness
• Liaise with Sales, Hospitality, PR, DTC, agencies, and vendors to ensure seamless execution
• Work cross-functionally with internal teams, especially Digital, Creative, Brand, Sales, People & Culture, and Hospitality, to align activation and partnership strategies with broader business goals
• Support company-wide initiatives
• Actively contribute to our mission to make the world a better place—every action, big or small, helps us achieve our sustainability goals and strengthens our commitment as a B Corp

Skills

• Bachelor's degree in marketing, public relations, hospitality, wine and viticulture, graphic communications, communications, or a related field (or equivalent experience)
• 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred
• Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
• Experience managing vendors, contracts, and on-site event execution
• Excellent communication skills and ability to collaborate across departments
• Leadership abilities with a solution-oriented and positive mindset
• 1-2 years of experience in brand activations, event marketing, experiential marketing, or related field; wine or lifestyle industry preferred

Benefits

• Medical
• Dental
• Vision
• Life insurance coverage
• Short- and long-term disability
• A 401(k) with a company match
• Paid Time Off
• Holidays
• And more

Company Overview