Communications (email, social, SEO)

Communications / Marketing Services & Scope of Work

Why This Role Exists:

We are growing. We are challenging the status quo. And we are a team.

At BRN, we are not just building programs - we are building the best full continuum of community-based brain injury rehabilitation programs in the country.

We exist for one reason: to deliver the best care, experience and results (outcomes) for people recovering from brain injury.

This role exists to help us tell that story clearly, consistently, and effectively - so more people can access the care they need and deserve.

What Success Looks Like: This work is about quality communications, clarity, consistency, and results.

Success means that more people understand the importance of building community, fostering hope and demonstrating love (genuine care). Success also means that more people (doctors, insurers, survivors and families) understand that comprehensive rehab is the standard of care for brain injury (stroke, concussion, TBI, ABI).

BRN is easy to find, understand, and trust

Our messages are consistent and engaging across all platforms

Families, referral sources, and patients are educated, engaged, and inspired

Aspects of work:

Increase awareness of brain injury (stroke, TBI, concussion, ABI, anoxic injury, FND)

Reinforce BRN as a leader and "go-to resource" comprehensive, person-centered rehab

Improve access to education and services through more systematic communication

Drive measurable engagement (inquiries, referrals, reviews, and participation)

Key Responsibilities:

1. Email & Communication Systems (Mailchimp)

Develop and maintain structured communication cadence:

Monthly newsletter

Monthly blog/content feature

Targeted email campaigns to key audiences

Support SMS/text communication where appropriate

Ensure messaging aligns with BRN voice: clear, human, hopeful, expert

2. Content Coordination:

Coordinate and schedule social media posts (quality & quantity)

Repurpose existing insights from clinicians and team

Avoid bad overproduction - focus on meaningful, useful content that is engaging and useful

3. Reviews & Reputation: Amplify our Impact by:

More people to write testimonials and reviews

Strengthen BRN’s online credibility and trust

Who This Role Is For - This role is ideal for someone who:

Who enjoys completing tasks, being consistent and doing some creative work

Values follow-through and is a project starter and finisher

Enjoys creating clear, compelling communication using the StoryBrand framework

Is energized by being part of a mission-driven, high-growth team

Time Commitment:

Estimated: aprox 5 hours per week

Flexible, based on priorities and communication needs

Bottom Line:

We are building something special - and we need someone who can help us communicate it in a way that reflects the quality, heart, and results behind what we do.